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Calling all Safe Communities to plan for upcoming mobilizations.
Now is the time for Safe Communities to start thinking about how they can contribute to the success of the 2013 National "Click It or Ticket" Mobilization and the 2013 "DRIVE SOBER OR GET PULLED OVER" Crackdown. The 2012, 2013 and 2014 dates are out with
"DRIVE SOBER OR GET PULLED OVER" observed:
- August 16 - September 2, 2013
- December 12, 2012 - January 1, 2013
- December 13, 2013 - January 1, 2014.
"Click It or Ticket" observed:
- May 20 - June 2, 2013.
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Coordination with the State Highway Safety Office is key. For instance, Ohio Safe Communities have been active in recent mobilizations. They work closely with the State Highway Safety Office and use a Safe Communities Reporting Form to capture evaluation data on local activities. For more information on the coordination of the OH efforts, contact Office of Governor's Highway, Department of Public Safety, P.O. Box 182081, Columbus, OH 43218-2081, Phone: 614.466.3383.
Here are some examples of Safe Communities' participation in past Impaired Driving Crackdown. Ohio's Safe Community Programs held media events in several cities and counties across the State. Safe Community grantees, community partners, and representatives from State and county law enforcement attended. Georgia's Crackdown kickoff press conference: Community highway safety advocates spoke about always drinking responsibly, designating a driver, and -- if necessary -- taking the keys. Montana Safe Kids/Safe Communities Coalitions promoted the State's Crackdown efforts through TV appearances, and coordination with local tavern owners on DWI prevention activities.
Advertising support for DWI mobilization. All 50 states participated in the Impaired Driving Crackdown last August. What was different about it? More than 10,000 participating law enforcement agencies got some extra awareness help from an $11 million advertising component. The national advertisements in English and Spanish were targeted to 18-34 year-old males, which research shows are demographically most likely to drive impaired. The ads ran on networks and programs primarily viewed by that targeted audience. The ads focused on what research shows affects behavioral change among this group - increased threat of arrest, of losing their car, license, and money. To learn more about the campaign CLICK HERE.
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| Click It or Ticket focused on teens and young adults. In 2005, former DOT Secretary Norman Y. Mineta launched the largest-ever safety belt campaign. At a media briefing at the National Press Club, he said, "Inexperience behind the wheel, combined with the exuberance of youth, often yields tragic results." More than 12,000 law enforcement agencies in all 50 states, the District of Columbia, and Puerto Rico participated. For more information on activities across the nation CLICK HERE. |
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