Media Relations and Public Communications

Management System: Communications and Public Affairs

Subject Area: Media Relations and Public Communications

Point of Contact:	DOLLINE HATCHETT
Management System Owner:	JOHN SHEWAIRY
Secondary Management System Owner:	BRIAN QUIRKE

SCMS Home Page | Revision History | Subject Area Definitions

Issue Date: 03/27/2012
SCMS Revision: 2.2

1.0 Introduction

This subject area applies to the Office of Science (SC) Director, SC Office of Communications and Public Affairs (SC‑44.4); SC Integrated Support Center (ISC) Public Affairs Representatives; SC Site Office Public Affairs Staff; and the SC ISC or SC Site Office Supporting Public Affairs Officer (SPAO) involved in the processes and procedures used in preparing and coordinating the approval of press releases; coordinating media inquiries received at the field level with U.S. Department of Energy (DOE) Headquarters (HQ) Office of Public Affairs (PA‑1) and DOE HQ Office of Science (SC‑1); conducting effective emergency public information operations related to emergency planning and events.

2.0 Contents

Procedures	Procedure Content
1. Managing Media and Media Related Inquiries	Determining how to handle calls from reporters. Coordinating with the supporting Public Affairs organization. Preparing the response. Coordinating review of the proposed response. Delivering the answer to the reporter.
2. Coordinating Media Outreach and Interactions	Determining how and when to announce DOE action. Identifying the proper methods and venues for press release. Coordinating the review of the proposed action and materials for the announcement.
3. Coordinating and Approving News Releases	Reviewing and approving the process for management and operating (M&O) contracting media releases. Reviewing and approving the DOE Field Office media releases.
4. Responding to Emergency Public Affairs	Preparing for media interactions during an emergency. Distributing information about an emergency to appropriate audiences. Coordinating the review of information to be released. The Public Information Officer (PIO) role in an emergency.

3.0 Exhibits/Forms

Office of Science (SC) News Release Coordination Guide and Checklist

4.0 Related Information

DOE G 151.1‑4, Response Elements, Emergency Management Guide, dated 07/11/2007
Memorandum from Dan Leistikow, Director, Office of Public Affairs, to Heads of Departmental Elements, titled "Best Practices for Review of DOE Public Communications Publications," dates 08/31/2010

5.0 Requirements

Document	Title	Requirement Decision Record
DOE O 151.1C	Comprehensive Emergency Management System	Completed
DOE M 515.1-1	Advisory Committee Management Program	Completed
Memo Garman (01/20/2006)	Memorandum from David K. Garman, Under Secretary for Energy, Science, and Environment, to the Heads of Energy, Science, and Environment Departmental Elements, titled 72-Hour Prior Notification, dated 01/20/2006	Completed

6.0 Definitions

Definitions.

This is not the online OFFICIAL SCMS COPY of this file. Before using this printed copy, verify that it is the most current version by checking the Last Major Revision and Last Minor Revision dates (at the bottom of each document) on the SCMS Web site.

This is the online OFFICIAL SCMS COPY of this file. Before using a printed copy, verify that it is the most current version by checking the Last Major Revision and Last Minor Revision dates (at the bottom of each document) on the SCMS Web site.

SCMS Home Page | Revision History | Subject Area Definitions

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Last Major SCMS Revision: 04/12/2010