| Table A8-14 Advertising Mail By Sender Type Percent of Pieces Years 2000 - 2009 (Diary Data) |
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| Uses data from Table A8-14 | ||||||||||||
| 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | |||
| First-Class Ads 1 | ||||||||||||
| Financial | 40% | 41% | 44% | 42% | 43% | 47% | 44% | 40% | 37% | 37% | ||
| Merchants | 28% | 26% | 23% | 23% | 23% | 22% | 22% | 22% | 22% | 17% | ||
| Services | 23% | 24% | 25% | 26% | 26% | 24% | 25% | 29% | 31% | 36% | ||
| Manufacturers | 2% | 2% | 2% | 2% | 2% | 2% | 2% | 3% | 3% | 2% | ||
| Government | 1% | 1% | 1% | 2% | 2% | 2% | 2% | 2% | 2% | 2% | ||
| Social | 5% | 5% | 4% | 4% | 3% | 3% | 4% | 4% | 4% | 5% | ||
| Other | 1% | 0% | 0% | 1% | 0% | 0% | 0% | 0% | 1% | 0% | ||
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | ||
| Standard Ads 2 | ||||||||||||
| Financial | 13% | 18% | 19% | 19% | 21% | 23% | 23% | 21% | 21% | 18% | ||
| Merchants | 39% | 41% | 40% | 37% | 36% | 35% | 35% | 36% | 35% | 36% | ||
| Services | 10% | 13% | 12% | 12% | 12% | 12% | 11% | 13% | 14% | 15% | ||
| Manufacturers | 1% | 2% | 2% | 2% | 2% | 2% | 2% | 2% | 2% | 2% | ||
| Government | 2% | 2% | 2% | 1% | 1% | 2% | 2% | 2% | 2% | 1% | ||
| Social | 20% | 15% | 15% | 17% | 17% | 16% | 16% | 16% | 17% | 17% | ||
| From Multiple Organizations | 7% | 9% | 9% | 10% | 9% | 9% | 9% | 8% | 9% | 9% | ||
| Other | 7% | 2% | 2% | 2% | 2% | 2% | 2% | 1% | 1% | 1% | ||
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | ||
| Total Ads | ||||||||||||
| Financial | 19% | 22% | 24% | 23% | 25% | 27% | 27% | 25% | 24% | 21% | ||
| Merchants | 37% | 38% | 37% | 35% | 34% | 32% | 33% | 33% | 32% | 33% | ||
| Services | 13% | 15% | 14% | 15% | 14% | 14% | 14% | 16% | 17% | 18% | ||
| Manufacturers | 1% | 2% | 2% | 2% | 2% | 2% | 2% | 2% | 2% | 2% | ||
| Government | 2% | 2% | 2% | 1% | 2% | 2% | 2% | 2% | 2% | 2% | ||
| Social | 17% | 13% | 13% | 15% | 15% | 14% | 14% | 14% | 15% | 15% | ||
| From Multiple Organizations | 6% | 7% | 7% | 8% | 8% | 7% | 8% | 7% | 7% | 8% | ||
| Other | 6% | 2% | 2% | 2% | 2% | 1% | 2% | 1% | 1% | 1% | ||
| Total | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | ||
| Note: Totals may not sum due to rounding. | ||||||||||||
| 1 Includes Secondary Advertising | ||||||||||||
| 2 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. | ||||||||||||