Table A3-65
Unaddressed Mail Received Reaction
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)
PE_D _NAME_ _LABEL_ COL1 COL2 PE_E _NAME_ _LABEL_ COL1 COL2
Read by member of household PCT_COL Percent of Column Frequency 22.1151 33.05135 Useful PCT_COL Percent of Column Frequency 32.24201 46.71766
Read by more than one member of household 1 PCT_COL Percent of Column Frequency 7.184835 12.53594 Interesting PCT_COL Percent of Column Frequency 7.448427 9.180647
Looked at PCT_COL Percent of Column Frequency 16.86567 15.51544 Not interesting PCT_COL Percent of Column Frequency 32.31545 29.23639
Discarded PCT_COL Percent of Column Frequency 27.14938 19.44507 Objectionable PCT_COL Percent of Column Frequency 4.612849 0.575022
Treatment Percent of Mail Pieces Set aside PCT_COL Percent of Column Frequency 3.087869 5.844983 Don't know/No answer PCT_COL Percent of Column Frequency 23.38127 14.29028
1987 2008 2009 Don't know/No answer PCT_COL Percent of Column Frequency 23.59715 13.60721  
Read by member of household 29.3 22.1 33.1    
Read by more than one member of household 1 N/A 7.2 12.5    
Looked at 24.0 16.9 15.5    
Discarded 20.0 27.1 19.4    
Set aside 3.9 3.1 5.8    
Don't know/No answer 22.7 23.6 13.6    
  Total 100.0 100.0 100.0    
   
Usefulness Percent of Mail Pieces    
1987 2008 2009    
Useful 33.9 32.2 46.7    
Interesting 16.9 7.4 9.2    
Not interesting 21.6 32.3 29.2    
Objectionable 4.4 4.6 0.6    
Don't know/No answer 23.2 23.4 14.3    
  Total 100.0 100.0 100.0    
Note: Totals may not sum to 100 due to rounding.