Table
A3-55 Standard Mail Reaction to Pieces from Department Stores by Addressee (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data) |
BL_A | _NAME_ | _LABEL_ | C1Y1 | C1Y2 | C2Y1 | C2Y2 | C3Y1 | C3Y2 | C4Y1 | C4Y2 | ||||||||||||||
Specific member(s) of HH | PCT_ROW | Percent of Row Frequency | 65.39109 | 67.43863 | 7.635107 | 7.60841 | 66.60489 | 70.97141 | 23.60182 | 25.87258 | |||||||||||||||
Occupant, resident, postal patron | PCT_ROW | Percent of Row Frequency | 57.52914 | 61.31917 | 5.15762 | 8.774894 | 61.39415 | 59.71351 | 17.15084 | 19.67908 | |||||||||||||||
DK/RF | PCT_ROW | Percent of Row Frequency | 16.78052 | 11.16656 | 0 | 2.296345 | 15.15476 | 18.13912 | 0 | 4.231628 | |||||||||||||||
Type of Address | Read Immediately | Set Aside | Found Useful | Will Respond | |||||||||||||||||||||
1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | 1987 | 2008 | 2009 | ||||||||||||||
Addressed to specific household members | 48.1 | 65.4 | 67.4 | 9.8 | 7.6 | 7.6 | 56.9 | 66.6 | 71.0 | 15.4 | 23.6 | 25.9 | |||||||||||||
Addressed to occupant/resident | 39.4 | 57.5 | 61.3 | 9.9 | 5.2 | 8.8 | 48.1 | 61.4 | 59.7 | 16.3 | 17.2 | 19.7 | |||||||||||||
NOTE: Percentages represent row percentages within each address
category; these do not sum to 100 due to the inclusion of multiple questions in this table. |