Table A3-44 Standard Mail from Credit Card Companies Reaction to Mail Pieces by Familiarity and Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)												BL_F	A341ROW	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2
												Previous customer	Letter size envelope	PCT_ROW	Percent of Row Frequency	40.11631	46.99174	21.02742	33.22598	4.83153	5.64164
												Previous customer	Larger envelope	PCT_ROW	Percent of Row Frequency	42.73179	52.98617	23.92121	36.13188	5.603688	2.473029
												Previous customer	Catalog	PCT_ROW	Percent of Row Frequency	50.46701	77.37924	54.22022	77.37924	13.42964	9.026578
												Previous customer	ALL OTHER	PCT_ROW	Percent of Row Frequency	63.73593	65.21268	50.97598	47.86548	11.80812	8.34595
												Organization known	Letter size envelope	PCT_ROW	Percent of Row Frequency	16.55574	13.9601	6.028557	5.683137	1.392863	1.525089
												Organization known	Larger envelope	PCT_ROW	Percent of Row Frequency	16.1485	21.49954	4.825179	4.346982	0.361999	0.898038
Shape	Read (Immediately and Set Aside)			Found Useful			Will Respond					Organization known	Catalog	PCT_ROW	Percent of Row Frequency	15.18285	0	0	0	0	0
												Organization known	ALL OTHER	PCT_ROW	Percent of Row Frequency	15.80018	22.69857	9.233459	4.611592	0	1.938099
	1987	2008	2009	1987	2008	2009	1987	2008	2009			Organization unknown	Letter size envelope	PCT_ROW	Percent of Row Frequency	15.35877	14.25838	6.293877	1.588912	0.176265	0
Previous customer:												Organization unknown	Larger envelope	PCT_ROW	Percent of Row Frequency	15.92796	0	7.398374	0	0	0
Letter size envelope	63.7	40.1	47.0	39.6	21.0	33.2	14.9	4.8	5.6			Organization unknown	Catalog	PCT_ROW	Percent of Row Frequency	37.97406		0		0
Larger envelope	53.0	42.7	53.0	38.6	23.9	36.1	2.3	5.6	2.5			Organization unknown	ALL OTHER	PCT_ROW	Percent of Row Frequency	47.73588	49.10279	17.43619	0	0	0
Organization known:												Don't know/No answer	Letter size envelope	PCT_ROW	Percent of Row Frequency	12.9524	13.43308	3.503774	7.571916	3.093271	0.916379
Letter size envelope	37.9	16.6	14.0	18.7	6.0	5.7	7.0	1.4	1.5			Don't know/No answer	Larger envelope	PCT_ROW	Percent of Row Frequency	0	0	0	0	0	0
Larger envelope	32.8	16.1	21.5	12.9	4.8	4.3	3.0	0.4	0.9			Don't know/No answer	Catalog	PCT_ROW	Percent of Row Frequency	0	0	0	0	0	0
Organization unknown:												Don't know/No answer	ALL OTHER	PCT_ROW	Percent of Row Frequency	25.76386	8.853449	22.95868	2.506171	0	1.80423
Letter size envelope	36.7	15.4	14.3	19.8	6.3	1.6	3.2	0.2	0.0
Larger envelope	21.3	15.9	0.0	19.1	7.4	0.0	2.7	0.0	0.0
NOTE: Percentages represent row percentages within each familiarity and shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.