Table A3-41 Standard Mail from Publishers Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)												BL_B	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2			BL_B	_NAME_	_LABEL_	COL1	COL2
												Letter Size Envelope	PCT_ROW	Percent of Row Frequency	48.73769	50.55385	4.268532	2.890264	32.52955	34.37177	13.87865	15.58159			Letter Size Envelope	PCT_COL	Percent of Column Frequency	56.80326	59.86824
												Larger Envelope	PCT_ROW	Percent of Row Frequency	41.72892	45.98462	6.300189	4.319088	38.39764	35.53506	15.76837	15.0229			Larger Envelope	PCT_COL	Percent of Column Frequency	7.413667	4.461203
												Other/Don't Know/No answer	PCT_ROW	Percent of Row Frequency	44.7649	31.06545	1.839636	4.307218	33.69085	33.68574	14.35523	17.02799			Other/Don't Know/No answer	PCT_COL	Percent of Column Frequency	2.737045	1.322616
												Catalog (not in envelope)	PCT_ROW	Percent of Row Frequency	45.70267	47.99217	6.753641	11.07653	31.01087	45.34455	7.95219	8.357084			Catalog (not in envelope)	PCT_COL	Percent of Column Frequency	5.615238	3.030486
												Postcard	PCT_ROW	Percent of Row Frequency	37.87028	55.16866	2.890741	4.708498	15.55157	46.05284	1.368254	27.52674			Postcard	PCT_COL	Percent of Column Frequency	0.946281	1.236857
												Flyers/Circulars	PCT_ROW	Percent of Row Frequency	36.59181	37.19374	5.794241	2.292727	26.73764	29.12653	8.350924	5.490547			Flyers/Circulars	PCT_COL	Percent of Column Frequency	8.545521	7.022727
Shape	Read Immediately			Set Aside			Found Useful					Magazines/Newsletters	PCT_ROW	Percent of Row Frequency	50.66768	46.73191	7.75328	7.371692	51.53063	49.02881	5.352283	5.177231			Magazines/Newsletters	PCT_COL	Percent of Column Frequency	17.93898	23.05787
	1987	2008	2009	1987	2008	2009	1987	2008	2009
Letter size envelope	51.1	48.7	50.6	6.0	4.3	2.9	37.9	32.5	34.4
Larger envelope	41.4	41.7	46.0	6.8	6.3	4.3	27.4	38.4	35.5
Postcard	45.2	37.9	55.2	5.9	2.9	4.7	30.4	15.6	46.1
Catalog (not in envelope)	40.8	45.7	48.0	16.3	6.8	11.1	48.2	31.0	45.3
Flyers/Circulars	45.8	36.6	37.2	8.4	5.8	2.3	46.6	26.7	29.1
Magazines/Newsletters	27.2	50.7	46.7	7.6	7.8	7.4	28.8	51.5	49.0
Shape	Will Respond			Percentage of Pieces Received
	1987	2008	2009	1987	2008	2009
Letter size envelope	21.0	13.9	15.6	26.5	56.8	59.9
Larger envelope	16.6	15.8	15.0	34.1	7.4	4.5
Postcard	26.1	1.4	27.5	1.2	0.9	1.2
Catalog (not in envelope)	13.5	8.0	8.4	4.4	5.6	3.0
Flyers/Circulars	16.3	8.4	5.5	20.4	8.5	7.0
Magazines/Newsletters	9.1	5.4	5.2	12.1	17.9	23.1
NOTE: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.