Table A3-39 Standard Mail from Mail Order Companies Reaction to Mail Piece by Shape (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)												BL_B	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2			BL_B	_NAME_	_LABEL_	COL1	COL2
												Letter Size Envelope	PCT_ROW	Percent of Row Frequency	43.24886	46.77925	5.182662	5.700665	30.99432	33.61393	12.65343	17.0788			Letter Size Envelope	PCT_COL	Percent of Column Frequency	12.84692	15.67538
												Larger Envelope	PCT_ROW	Percent of Row Frequency	45.64122	56.28653	9.076899	5.506704	34.53422	38.53534	13.05934	18.30647			Larger Envelope	PCT_COL	Percent of Column Frequency	4.183304	2.261221
												Other/Don't Know/No answer	PCT_ROW	Percent of Row Frequency	43.9826	42.09194	10.023	6.925136	43.17341	37.49496	14.27213	16.38953			Other/Don't Know/No answer	PCT_COL	Percent of Column Frequency	3.206739	2.890097
												Catalog (not in envelope)	PCT_ROW	Percent of Row Frequency	44.0744	43.5837	14.95364	14.70999	50.38398	51.88782	10.61266	10.44248			Catalog (not in envelope)	PCT_COL	Percent of Column Frequency	73.20457	71.34346
												Postcard	PCT_ROW	Percent of Row Frequency	67.74661	56.66886	0	2.557546	45.15755	45.36782	12.25357	12.57473			Postcard	PCT_COL	Percent of Column Frequency	0.458073	0.910165
												Flyers/Circulars	PCT_ROW	Percent of Row Frequency	44.54445	44.42575	3.150779	3.215086	36.75658	35.02418	9.414579	7.743768			Flyers/Circulars	PCT_COL	Percent of Column Frequency	4.256284	6.012569
Shape	Read Immediately			Set Aside			Found Useful					Magazines/Newsletters	PCT_ROW	Percent of Row Frequency	54.90819	58.95508	8.261236	10.72989	58.48707	52.95171	16.80564	12.79369			Magazines/Newsletters	PCT_COL	Percent of Column Frequency	1.844116	0.90711
	1987	2008	2009	1987	2008	2009	1987	2008	2009
Letter size envelope	42.7	43.2	46.8	4.1	5.2	5.7	29.9	31.0	33.6
Larger envelope	48.2	45.6	56.3	10.4	9.1	5.5	41.1	34.5	38.5
Postcard	60.4	67.7	56.7	4.2	0.0	2.6	51.8	45.2	45.4
Catalog (not in envelope)	40.9	44.1	43.6	17.1	15.0	14.7	48.9	50.4	51.9
Flyers/Circulars	39.8	44.5	44.4	7.8	3.2	3.2	32.9	36.8	35.0
Magazines/Newsletters	57.0	54.9	59.0	0.0	8.3	10.7	62.3	58.5	53.0
Shape	Will Respond			Percentage of Pieces Received
	1987	2008	2009	1987	2008	2009
Letter size envelope	12.3	12.7	17.1	20.8	12.8	15.7
Larger envelope	18.0	13.1	18.3	22.0	4.2	2.3
Postcard	18.6	12.3	12.6	0.8	0.5	0.9
Catalog (not in envelope)	15.8	10.6	10.4	48.5	73.2	71.3
Flyers/Circulars	10.0	9.4	7.7	7.0	4.3	6.0
Magazines/Newsletters	19.8	16.8	12.8	0.2	1.8	0.9
NOTE: Percentages represent row percentages within each shape category; these do not sum to 100 due to the inclusion of multiple questions in this table.