Table A3-28 Standard Mail Pieces from Department Stores Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)															BL_F	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2
															Previous customer	PCT_ROW	Percent of Row Frequency	71.20648	71.70394	7.992357	8.38261	73.47384	76.93485	25.75466	28.13493
															Organization known	PCT_ROW	Percent of Row Frequency	30.23972	40.73985	6.277345	4.912899	26.01598	20.43321	8.006404	2.860307
															Organization unknown	PCT_ROW	Percent of Row Frequency	27.93494	59.56836	2.976747	4.16101	23.63364	14.7647	7.545967	2.70224
															Don't know/No answer	PCT_ROW	Percent of Row Frequency	19.83005	25.32488	2.274658	2.056328	17.07925	25.42493	3.897155	7.684575
Familiarity	Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2008	2009	1987	2008	2009	1987	2008	2009	1987	2008	2009
Previous customer	52.4	71.2	71.7	11.2	8.0	8.4	64.4	73.5	76.9	17.6	25.8	28.1
Organization known	25.5	30.2	40.7	6.4	6.3	4.9	23.4	26.0	20.4	6.0	8.0	2.9
Organization unknown	24.4	27.9	59.6	4.5	3.0	4.2	17.5	23.6	14.8	7.1	7.5	2.7
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.