Table A3-26 Standard Mail Pieces from Credit Card Industry Response to Mail Piece by Familiarity With Organization (Percentage of Pieces) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data)															BL_F	_NAME_	_LABEL_	C1Y1	C1Y2	C2Y1	C2Y2	C3Y1	C3Y2	C4Y1	C4Y2
															Previous customer	PCT_ROW	Percent of Row Frequency	37.79359	46.45016	3.6668	3.153511	22.86673	35.40572	5.273497	5.819655
															Organization known	PCT_ROW	Percent of Row Frequency	15.63645	14.20789	0.873756	0.437039	5.978801	5.579345	1.294193	1.519389
															Organization unknown	PCT_ROW	Percent of Row Frequency	14.57378	16.08256	2.103495	0.905196	6.633712	1.392357	0.155773	0
															Don't know/No answer	PCT_ROW	Percent of Row Frequency	12.12057	11.54146	1.661378	1.073793	5.026869	6.82749	2.773254	0.978248
Familiarity		Read Immediately			Set Aside			Found Useful			Will Respond
	1987	2008	2009	1987	2008	2009	1987	2008	2009	1987	2008	2009
Previous customer	51.4	37.8	46.5	7.2	3.7	3.2	40.0	22.9	35.4	9.3	5.3	5.8
Organization known	28.4	15.6	14.2	7.9	0.9	0.4	17.7	6.0	5.6	5.6	1.3	1.5
Organization unknown	30.2	14.6	16.1	4.2	2.1	0.9	21.3	6.6	1.4	7.8	0.2	0.0
NOTE: Percentages represent row percentages within each familiarity category; these do not sum to 100 due to the inclusion of multiple questions in this table.