Table A3-1 Standard Mail1 Content of Mailpiece (Percentage of Standard Mail Received by Households) Postal Fiscal Years 1987, 2008 and 2009 (Diary Data) |
A31ROW | _NAME_ | _LABEL_ | COL1 | COL2 | |||||
ADVERTISEMENT | PCT_COL | Percent of Column Frequency | 88.76741 | 87.59155 | ||||||
FUND REQUEST | PCT_COL | Percent of Column Frequency | 1.249441 | 0.945151 | ||||||
NEWSLETTER/INFORMATION/OTHER | PCT_COL | Percent of Column Frequency | 7.942556 | 1.82415 | ||||||
DK/RF | PCT_COL | Percent of Column Frequency | 2.040593 | 2.081323 | ||||||
Content | 1987 | 2008 | 2009 | |||||||
Advertisement | 80.9 | 88.8 | 87.6 | |||||||
Fund request | 1.2 | 1.2 | 0.9 | |||||||
Newsletter/information/other | 10.9 | 7.9 | 1.8 | |||||||
Don't know/No answer | 7.0 | 2.0 | 2.1 | |||||||
Total | 100.0 | 100.0 | 92.4 | |||||||
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached Address Labels in the Carrier Cost System (CCS). | ||||||||||
Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS. These CCS volumes are used as a control for survey results. | ||||||||||