Table A3-1
Standard Mail1 Content of Mailpiece
(Percentage of Standard Mail Received by Households)
Postal Fiscal Years 1987, 2008 and 2009
(Diary Data)
A31ROW _NAME_ _LABEL_ COL1 COL2
ADVERTISEMENT PCT_COL Percent of Column Frequency 88.76741 87.59155
FUND REQUEST PCT_COL Percent of Column Frequency 1.249441 0.945151
NEWSLETTER/INFORMATION/OTHER PCT_COL Percent of Column Frequency 7.942556 1.82415
DK/RF PCT_COL Percent of Column Frequency 2.040593 2.081323
 
 
Content 1987 2008 2009  
 
Advertisement 80.9 88.8 87.6  
Fund request 1.2 1.2 0.9  
Newsletter/information/other 10.9 7.9 1.8  
Don't know/No answer 7.0 2.0 2.1  
   Total 100.0 100.0 92.4  
1 Prior to 2007 Standard mail volumes were inflated by about 3 billion pieces due to a double count of Detached  Address Labels in the Carrier Cost System (CCS).    
 
 
Also, volumes through 2007 were understated by about 2 to 3 billion pieces in the CCS.  These CCS volumes are used as a control for survey results.