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Blog posts tagged with “Marketing”
Intellectual property protection is a critical part of a small business owner’s current and future growth strategy.
According to the U.S. Patent and Trademark Office’s stopfakes.gov Web...
Marketing is crucial for small business owners. But all too often, we approach marketing in a haphazard fashion, adding a new element to our marketing mix “on the fly” without stopping to...
Tags: Marketing, 5041~The Industry Word
Written by Caron Beesley
Despite the fact that we live in a budget-conscious, coupon-clipping, recession-bruised culture, customer experience still counts for a lot. A good customer experience...
Tags: Marketing, Small Business Matters
How’s your business blog doing? Running out of ideas? Struggling to keep it up-to-date?
You’re not alone. In the busy-ness of business, keeping your blog fresh is not always at the top of...
Tags: Marketing, Small Business Matters
Have you ever considered lowering your prices in order to increase sales or remain competitive?
In the current economy it’s a question faced by more and more business owners looking to attract...
Tags: Marketing, Small Business Matters
One of the first steps in the business planning process is determining who your target market is and why they would want to buy from you.
It sounds simple, but do you really know what you are selling...
Tags: Managing, Marketing, Small Business Matters
So you’re starting a business, but what are you going to call it?
Choosing a business name is an important step in the business planning process. Not only should you pick a name that reflects...
Tags: Business Laws, Managing, Marketing, 5041~Business Law Advisor
Think of social media as a tool for dealing with customers. Like any other tool, or channel, it’s not inherently good or bad for business; its value depends on what you do with it. The...
Tags: Marketing, 5041~The Industry Word
How do you describe your business to the world? What words sum up your brand identity and what you have to offer? Are you clearly explaining your business value?
It takes a little time and thought to...
Tags: Marketing, Small Business Matters
Are you writing a business plan? Planning to expand into new markets?
Then it’s worth knowing that Uncle Sam offers access to free data that can help you understand your market and analyze...
Tags: Marketing, Small Business Matters, 5051~Starting
After gathering feedback in small business focus groups in Baltimore, Richmond and Washington D.C., SBA is moving ahead with a series of communication initiatives that highlight how its programs and...
Tags: 5051~Government Contracting, Marketing, 5051~Starting, 5041~In The Loop
As of March 30, 2012 – like it or not – your Facebook page for your business changed. If you had a custom Welcome tab, as many small businesses did -- one that said “...
Tags: Marketing, 5041~The Industry Word
The idea of starting a business during a recession or growing a business during tough times may sound like the ultimate challenge for any entrepreneur or small business owner. Yet, time and time...
The Great Recession officially ended in 2009, but it sure didn't feel that way for most consumers (or businesses). Now, however, the economy finally is on an upward trajectory, with consumer...
Tags: Marketing, 5041~The Industry Word
Does your small business have a presence on Facebook or Twitter? Are you wondering whether it’s worth investing time and resources in yet another social network? When Google rolled out Google...
Tags: Marketing, Small Business Matters
So, you’ve set up a Facebook page and perhaps you are blogging too, but how do you use your online social media presence to actually get customers to frequent your business?
Social media...
Tags: Marketing, Small Business Matters
When cash flow is tight and times are tough, one of the first areas to cut back on is your marketing budget. But how do you measure the worth of your existing activities and what should you cut? Here...
Tags: Marketing, 5041~Small Business Cents
Social media, e-mail marketing, and search engine optimization are all important aspects of any businesses’ online marketing strategy. But what about more traditional marketing activities such...
Tags: Marketing, Small Business Matters
While growth in the travel and tourism business is still in recovery mode, the early warm temperatures across most of the U.S. coupled with an uptick in positivity over the future of the economy...
Tags: Managing, Marketing, 5051~SBA News & Views, Small Business Matters
Is the marketplace squeezing your margins? Do your customers have less disposable income to spend? Are market forces making it harder for you to stay profitable?
Making money is a perennial challenge...
If you thought of Slideshare.net as just a place to load a few old presentations in the hopes someone may stumble upon them there, you’re missing out on some of the benefits of participating in...
Tags: Marketing, 5041~The Industry Word
Does your small business sell a “green” product or service—one that benefits (or at least doesn’t hurt) the environment? Then you could benefit from Americans’ desire to...
Tags: Marketing, 5041~The Industry Word
Do you have a great e-newsletter program? Looking to build your list of email subscribers while you offer more valuable content to your Facebook fans?
Facebook and other social media are great tools...
Tags: Marketing, Small Business Matters
What started as college kids on Facebook has grown up. At first it was updates and gossip and who’s a couple and who’s not. Then came Twitter and now Google+ and the reminder that...
Tags: Marketing, 5041~The Industry Word
How to Set a Marketing Budget that Fits your Business Goals and Provides a High Return on Investment
Whether you run a small business or a multi-million dollar corporation, marketing is essential to your profitability and growth. Yet many small businesses don’t allocate enough money to...
Tags: Marketing, 5041~Small Business Cents
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