JCPenney (JCP) was struggling to find defenders Friday, with sales slumping at the department-store owner, its shares following suit and negative sentiment building.
In recent trading, the stock was down 6.6% to $20.26 and near to its 52-week low at $19.06. The selloff came after the Plano, Texas, retailer posted a third-quarter loss of $123 million, or 56 cents a share, with total sales that fell 26.6% from a year earlier to $2.93 billion from $3.99 billion.
Ron Johnson, who has been JCPenney's CEO for roughly a year after joining with great hope from Apple (AAPL), has been trying to implement a makeover for one of America's oldest and best-known retail names. At the moment, he says the merchandiser is "a tale of two companies." In short, one of those is suffering mightily, and the other he hopes will be JCPenney's salvation.
The department-store segment known across the nation's downtowns and malls "continues to struggle and experience significant challenges," Johnson said in a