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August 24th, 2009 | Miho Inada | The Wall Street Journal
Tokyo Café Targets Trend Makers
It’s called a marketing café, a first of its kind in Japan. Sample Lab Ltd. opened the Lcafe last month as a way to reach Japanese women in their 20s and 30s with information about new products.
Continue Reading...August 17th, 2009 | Todd Wasserman | BrandWeek
Mad Men's Secret Product Placements
Fans of the AMC’s Mad Men know that the show, about fictional 1960s advertising agency Sterling Cooper, names other real-life agencies and brands to achieve some verisimilitude. What they may not know is that some of those are actual product placements.
Continue Reading...August 17th, 2009 | Eva-Marie Ayala | Fort Worth Star-Telegram
Southwest High to Add Oil and Gas Industry Program
An academy focusing on the oil and gas industry is opening at Southwest High School when classes start this month. Business leaders hope that it will inspire youngsters to enter the energy field. School officials see the academy as one of the first steps to improving career-pathway options at all Fort Worth high schools. But some critics worry about the academy’s presence in a public school, saying private industries shouldn’t set curriculum.
Continue Reading...August 13th, 2009 | Danny Rose | Australian Assoicated Press
AMA Calls Time on Junk Food Ads
Australia’s top doctors body says junk food ads should be barred from peak children’s TV viewing times, as research shows the super-sized health benefits the move would deliver.
Continue Reading...August 12th, 2009 | TheIndyChannel.com
Your Logo Here: City Considers Street Naming Rights
Indianapolis Mayor Greg Ballard’s administration is looking into whether selling naming rights and other forms of advertising might help the city make needed infrastructure improvements.
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