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Georgia Georgia received an initial MCSAP grant to implement the Georgia TACT (G-TACT) program in May 2007 and received a follow-on grant in April 2008. The Georgia Department of Public Safety launched its educational campaign to reduce the number of crashes between passenger vehicles and CMVs on November 5, 2007. The G-TACT program combines educational outreach and media coverage with enforcement by law enforcement officers in two traffic corridors with a sustained increase in the number of passenger vehicle and CMV crashes. G-TACT is funded with a Motor Carrier Safety Assistance Program (MCSAP) high priority grant administered by the Federal Motor Carrier Safety Administration (FMCSA). The initial enforcement effort from November 2007 - February 2008 targeted aggressive driving along the corridor of I-75 in Cobb and Chatham Counties, to Georgia Highway 140 in Bartow County. Additional enforcement waves have taken place in Barrow/Jackson/ Gwinnett Counties from July 2008 - September 2008, McDuffie & Richmond Counties from November 2008 - January 2009, and Cook & Lowndes Counties from February 2009 - March 2009
| | | This picture shows a TACT variable message sign. |
| The Department of Public Safety's, Motor Carrier Compliance Division partnered with the Georgia State Patrol and local jurisdictions to staff each 25-mile corridor for the eight hour TACT enforcement effort. There were 15 officers for the three week period during each of the four blitz periods. The TACT enforcement patrols focused on speeding, following too close, improper lane changes, and careless or reckless driving by drivers of large trucks or other vehicles near large trucks.
| | This picture shows a TACT-wrapped trailer that is used to transport collateral for G-TACT education and outreach activities. | |
As part of an on-going educational outreach, Georgia has partnered with the Atlanta Falcons of the National Football League for the 2008 and the 2009 football seasons. The outreach package includes: - A full-color G-TACT ad in the GameDay program sold inside the Georgia Dome at the 10 home games each season
- Radio spots before, during and after the game on the Atlanta Falcons Radio Network recorded by Thomas Dimitroff, Atlanta Falcons' General Manager
- Interactive information booth for a home game at Falcons Landing, fan-sponsors area outside the Georgia Dome
- In-game, fan-interactive message during home games (good-bad photos to generate fan interest then ending with traffic safety message.Tail-gating in the parking lot before the game - good; tail-gating big trucks on the road when you drive - bad)
Additionally, a specially-wrapped tractor trailer with the G-TACT message participates in the parade lap at Atlanta Motor Speedway for the spring and fall Sprint Cup NASCAR races. Pre- and post-surveys were deployed at driver service centers in the enforcement corridors and telephone surveys were conducted by the University of Georgia to evaluate results of G-TACT. Below is a summary of the G-TACT Program results. Comparative evaluation results were from pre-enforcement vs. post-enforcement activities. | Results Summary | Communications | Enforcement | Evaluations |
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| Cobb, Bartow & Chatham Counties | - 2 press events held in Atlanta and Savannah
- 24 spots of earned media, included 11 in-depth stories
- 4,400 radio spots aired
- 3,000 brochures distributed
- 5 billboards
- 3 trailer wraps, one made an Atlanta Motor Speedway lap
| - 35 officers trained
- 2 enforcement waves conducted
- 1,049 G-TACT citations issued and 1,524 total citations issued
- 482 G-TACT warnings issued
| - Improper lane change reduced 6.8%
- Failure to signal reduced 3.7%
- Message awareness increased in surveys 16.1% in Cobb/Bartow and 26.8% in Chatham
| | Barrow/Jackson/ Gwinnett Counties | - Press event in Discover Mills in Lawrenceville
- 4 traffic signs
- Billboards
- Public Service Announcements
- Radio spots
| - 526 G-TACT citations issued
- 198 G-TACT warnings issued
| - Failure to signal reduced 5.8%
- Following too closely reduced 7%
- Message awareness increased in surveys 15.7%
| | McDuffie & Richmond Counties | - DOT Overhead Variable Message Signs
- Billboards
- Public Service Announcements
- Radio spots
- Specially-wrapped tractor trailers
| - 601 G-TACT citations issued
- 211 G-TACT warnings issued
| - Failure to signal reduced 19.5%
- Message awareness increased in surveys 21.8%
| Cook & Lowndes Counties
| - Radio Ads
- 2 Billboards
- Half-page newspaper ads in Tifton Gazette, Valdosta Times, and Adel News Tribune
- TV news coverage in Albany and Tallahassee
- Wrapped tractor trailer
| - 3 enforcement waves conducted
- 1235 G-TACT citations issued
- 198 G-TACT warnings issued
| - Improper lane change reduced 3.2%
- Message awareness increased from surveys 21.8% and 17.4% in Dept. of Driver Services surveys
- Risky behavior enforcement reduced 15.8% from Dept. of Driver Services surveys
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Samples of Georgia's media and communication activities from the TACT program can be obtained from State e-Toolkits. For more information, visit the Georgia TACT Web site.
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