Export Basics
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Sell to your market
Now that you’ve chosen your target market and addressed how to prepare for that market, it’s time to evaluate the most profitable way to distribute, price, and promote your products and services to the customers in your target market.
In this section, you will:
- Determine the distribution method for your product or service
- Calculate the optimal pricing for your product or service
- Create a sales and promotion action plan
Tools & Resources:
- Leverage Customized Market Research to determine how to optimize your promotion efforts based on the consumer preferences of your target market.
- Promote Your Products And Services In The Target Market.
- There are a variety of ways to do this, either traveling to the target market or without leaving the United States.
- Search for Trade Leads in your target market.
Checkup:
- What is your pricing strategy for the target market?
- Have you identified the distribution channel(s) for your product or service?
- What is your budget for promotional activities in your target market(s)?
- Can you travel outside the United States to facilitate your sales strategy?
- Will language be a barrier?
Stuck? Speak with a trade specialist at 800-USA-TRADE.
Go! Find additional information and resources to refine your plan.
Proceed to the next section, Conduct Business Online.
