Foreign Agricultural Service's (FAS) Agricultural Trade Office (ATO) in Japan released a smart phone optimized version of their website, us-ato.jp. The optimization was done in response to the increased use of smart technology by professionals worldwide to conduct business – especially those in Japan. (Courtesy Photo)

The Foreign Agricultural Service’s (FAS) Agricultural Trade Office (ATO) in Japan recently released a smart phone optimized version of their business website, us-ato.jp, in conjunction with their “Taste of America” campaign.

The optimization was done in response to the increased use of smart technology by professionals worldwide to conduct business – especially those in Japan, said Tommy Aoki, a senior marketing specialist at ATO Japan. Read more »

The past four years have been tremendously positive for America’s efforts to export more agricultural goods and products around the world.

The brand of American agriculture is soaring worldwide. In fact, 2009 to 2012 represents the best four years in our nation’s history for agricultural exports. Exports have grown more than 50% over that period of time.

We have reason to believe that more good news is ahead. Recently, USDA economists forecast agricultural product exports for next year to exceed $145 billion. That would set yet another new record – and it would allow agricultural exports to continue supporting more than a million jobs. Read more »

Working in the dirt is no big deal for 4-H member Josh Tice. However, it’s not every day he gets invited to help First Lady Michelle Obama plant a cherry blossom tree in honor of the 100^th anniversary of Japan’s gift to the United States.

Josh, and his mom and dad, Deana and Josiah, were on hand last Tuesday for the event in Washington, DC. Josh was one of six young people selected to participate alongside the First Lady. During the event, Josh was able to meet Mrs. Obama and even give her a hug. Naturally though, his 4-H side shined through as he said his favorite part of the event was scooping up dirt for the actual planting. Read more »

Helping U.S. exporters tap into Japan’s $670 billion food market is a top priority for the Foreign Agricultural Service’s Agricultural Trade Office (ATO) in Japan. One way we do this is by organizing the USA Pavilion at FOODEX Japan, the largest food and beverage trade show in Asia. This year’s show, which was held March 6-9, drew 74,000-plus attendees, not just from Japan but also from other Asian markets including Korea, Taiwan, China, Thailand and Hong Kong.

U.S. Ambassador to Japan John V. Roos (right) visits a U.S. organic onion exhibit at the USDA-endorsed FOODEX Japan. The food and beverage show took place March 6-9 and is the largest show of its kind in Asia. The U.S. Pavilion was one of the largest at the show and featured more than 70 companies. (Photo Courtesy of the U.S. Embassy in Tokyo)

The USA Pavilion was one of the largest at the show, featuring more than 70 U.S. companies and a wide range of “Made in America” products, including meat and seafood, fresh produce, wine and specialty snack foods. Participants had an opportunity to showcase their wares to key decision-makers from restaurants, supermarkets, wholesalers, grocery stores, foodservice and hospitality companies, fast food chains and convenience stores, as well as distributors, agents and brokers. Read more »

EU Commissioner of Agriculture and Rural Development Dacian Cioloş (left) Agriculture Deputy Secretary Kathleen Merrigan announced that the United States and the European Union formed a partnership that will recognize the two organic programs as equivalent and allow access to each other's markets. The announcement was made at the BioFach World Organic Fair in Nuremberg, Germany on Wednesday, Feb. 15, 2012. Photo courtesy of the European Commission.

Travis Forgues is an organic dairy farmer in the town of Alburgh in northwest Vermont, almost at the Canadian border and surrounded on three sides by Lake Champlain. Like many of the other dairy farmers in northern Vermont, Travis is a realist. He went to college. He tried city life. But he was born into farming, and that’s how he wanted to raise his own family. So Travis went to his dad and had a talk about organic farming, and he convinced his father, and then many others, to convert their land from conventional agricultural practices to organic. As Travis saw it, organics was a growing niche within American agriculture, and consumer demand for organically produced dairy was taking off. Better still, consumers were willing to pay more for organic products. Today, as a result of Travis’ work, nearly 130 dairy farmers across New England have signed on to the “New England Pastures” organic dairy cooperative for Organic Valley. Read more »

Doggy’s Diner was a participating restaurant in the “Taste of America” promotion. Pictured here are Tommy Aoki, senior marketing specialist, Agricultural Trade Office; Fred Klose, executive director, California Ag Export Council; Koichi Yoshiike, owner, Doggy’s Diner and a member of his staff.

Japanese customers savored restaurant dining created with quality American food ingredients as part of the first-ever “Taste of America” promotion hosted this month by the U.S. Agricultural Trade Office (ATO) in Tokyo. Read more »