U.S. Department of Justice

Using Media Advocacy to Promote Detention Reform: A Practice Guide to Juvenile Detention Reform

Publication year: 2009 | Cataloged on: Jun. 03, 2009

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  • Using Media Advocacy to Promote Detention Reform: A Practice Guide to Juvenile Detention Reform

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ANNOTATION: “Written specifically for juvenile justice advocates and officials, this handbook provides step-by-step media approaches to promote the system reforms achieved through the Juvenile Detention Alternatives Initiative (JDAI)” (p. 2.). Sections contained in this manual are: introduction -- how to use this practice guide; the purpose of media advocacy; proactive media strategies -- how to promote detention reform; create a compelling message; preparing for an interview -- tricks of the trade; crisis communications; support your arguments -- key resources on public opinion and juvenile justice reform; op-eds, letters to the editor, and press releases; and examples of positive coverage.
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