Public Relations Specialists
Also called: Account Executive, Public Affairs Specialist, Public Relations Specialist (PR Specialist), Public Information Officer
What they do:
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
On the job, you would:
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda.
Communications
Arts and Humanities
Business
Engineering and Technology
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Basic Skills
Problem Solving
Social
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Verbal
Ideas and Logic
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People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
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You might use software like this on the job: Web page creation and editing software
Web platform development software
Graphics or photo imaging software
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New job opportunities are very likely in the future.
$53,190
per year, on average
This work is part of the green economy. |
You might like a career in one of these industries:
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See more details at O*NET OnLine about public relations specialists.