Greenversations

About the author: Jeffrey Levy joined EPA in 1993 to help protect the ozone layer. He is now the National Web Content Manager.

Two weeks ago I wrote that we’d hit 300 people following us on Twitter. I invited them to mention us, to see whether our follower count would jump, and promised a follow-up.

Only one person did tweet us, as far as I could find on Twitter search. Thanks, wingy22!

Yet in the past two weeks, we’ve picked up another 100 followers. Six months from 0-300, two weeks from 300-400. Errr … 401 … 402 … umm … wait a sec … 403 … make that 408. Anyway, @wormlady was #400. I put her name in the title because that’s about all that actually shows up in Twitter’s 140-character posts, so I’m hoping she’ll notice her name the next time she logs in.

Anyway, the sudden jump amazes me. Was it as simple as noting we’re on Twitter in a post, as opposed to just having the link on the right?

Let’s try the same thing on Facebook and MySpace. We’re not doing much there yet, but we have big plans, and knowing there’s interest helps. If you want to know when we do get going, become our fan on Facebook and MySpace.

How to engage the most people isn’t an idle question. The first time, for example, that we take comments on a regulation via social media, we’ll want to get the biggest bang for the least effort (efficient use of your tax dollars, doncha know).

What do you suggest?

About the author: Larry Teller joined EPA’s Philadelphia office in its early months and has worked in environmental assessment, state and congressional liaison, enforcement, and communications. His 28 years with the U.S. Air Force, most as a reservist, give him a different look at government service.

I think you’ll understand why, as a Jewish father, my thoughts late last month were a bit more lofty, maybe more cosmologic, than usual: After two weeks of religious holidays that commemorated the birth of our planet and our purpose on earth, my family celebrated my daughter Miriam’s bat mitzvah, when she became responsible as an adult to follow life’s rules. Coincidentally and adding to what distracted me that week, which portion of the Torah did Miriam read from? The first portion of the first book (commonly known as Genesis), both called Bereisheet, describing creation of the heavens and earth, the flora and animals, and our traditional early generations.

You don’t have to be an environmentalist, and certainly not a believer, to appreciate how the first words of Miriam’s reading (“In the beginning God created the heaven and the earth”) — with its endless, hopeful possibilities — contrast with the last (“The Lord saw how great was man’s wickedness on earth, and how every plan devised by his mind was nothing but evil all the time. And the Lord regretted that he had made man on earth, and his heart was saddened.”) Colorful, provocative, judgmental language, yes?, and what’s more human and easier to understand than receiving a nurturing, pristine garden of eden and promptly squandering it?

What a profoundly disappointing shame, just pages after “In the beginning….”! And what an apt metaphor for what we face today, but with our greatly enhanced tools for assessing, preventing and countering what we’ve done to Mother Nature! Responding to this challenge is what crosses my mind when friends and colleagues (lately, more frequently—is it the thinner, grayer hair?) ask if I’m getting ready to retire from EPA (no, not even close). Thinking of our stewardship of earth and people – Tikun Olam, our mandate to improve the world – doesn’t just sustain my devotion to EPA’s mission. It’s also a big part of why I was all verklempt (choked up—remember SNL’s Linda Richman?) while Miriam embodied the future as she invoked our origins three weeks ago.

About the author: Jeffrey Levy joined EPA in 1993 to help protect the ozone layer. He is now the National Web Content Manager.

Ever notice that link on the right of our blog pages that says “Follow us on Twitter?” Twitter.com lets people get short, real-time updates from other people who are also on Twitter (it’s called “microblogging,” and there are other sites besides Twitter). Most of it is friends chatting or colleagues sharing tips. And that seems to be the best possible use for microblogging.

But another way to use it is to post your headlines. It’s like RSS plus: no feed reader needed and you get everyone’s feeds in one window.

Our friends at usa.gov put post titles from their blog, GovGab. on Twitter a few months ago using their RSS feed. It took them only a few minutes to set up, and then it ran by itself. That seemed like an easy way to check out this system, and it’s free, so Greenversations has been on Twitter ever since. And boy, were we surprised at what happened.

With no advertising, 25 people started following us, making us wonder what would happen if we made it easier. So we added the link on the right. On Wed., the 300th Twitterer started following us: @thegreenscene. And a few more pile on each day. With that success, we decided to try our news release headlines on Twitter, too.

This is a great example of using a Web 2.0 tool to put information where the people are, instead of making them come to us (speaking of which, have you seen our Question of the Week widget?). As of today, most of our blog’s traffic is people reading on this site. But between Twitter and our RSS feed, I think that will change.

Changing gears a bit, I’d like your help if you’re a Twitterer. You all have people following you, and some of you have hundreds or even thousands. Let’s try an experiment, to see whether people who already follow us influence people following them. If you’d like to help:

1. Please tweet us (post on Twitter). It could be as simple as “Check out EPA’s blog on Twitter: @greenversations” or “EPA’s tweeting its news releases: @usepanews”
2. Leave a comment here introducing yourself.

And whether you’re on Twitter or not, tell us how you use Web 2.0 to stay in touch with what’s going on with EPA, this blog, and environmental protection in general.

I’ll be checking our numbers and will report back with what happens.

Each week we ask a question related to the environment. Please let us know your thoughts as comments. Feel free to respond to earlier comments or post new ideas. Previous questions.

Here on the blog team, we try to come up with Questions Of The Week that are relevant and engage reader interest. But we also want the questions to be balanced and avoid leading the reader to any particular conclusion. What question would you ask?

If you could ask the public one question about the environment, what would it be?

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En español: Cada semana hacemos una pregunta relacionada al medio ambiente. Por favor comparta con nosotros sus pensamientos y comentarios. Siéntase en libertad de responder a comentarios anteriores o plantear nuevas ideas. Preguntas previas.

Aquí en el equipo del blog, tratamos de elaborar Preguntas de la Semana que sean relevantes y generen el interés del público. Sin embargo, también queremos que las preguntas sean equilibradas y eviten encauzar al lector a una conclusión en particular. ¿Cuál pregunta haría?

¿Si pudiera plantear al público una pregunta sobre el medio ambiente, cuál sería?

About the author: Kelly Leovic has worked at EPA for 21 years and manages EPA’s Environmental and Community Outreach Program in Research Triangle Park, NC. She is also EPA’s Federal Women’s Program Manager in Research Triangle Park. On occasion, she can be seen in EPA’s Fitness Center - just another one of EPA’s family-friendly options.

I’m sitting in my kitchen doing email and glance up from the laptop, noticing a good-sized cobweb between two pottery pieces on an upper shelf. I’m working at home this morning as part of EPA’s telecommuting or flexiplace program.

Over 80% of employees at EPA in Research Triangle Park use flexiplace or other family-friendly work options such as flexible work hours, part-time employment, or a compressed work schedule (working 9 hour days, with 1 day off every other week). These flexible work options make work more enjoyable because they allow employees to balance work and personal lives. For me, that would be three kids who span elementary, middle, and high school.

Employees aren’t the only ones who have taken notice of EPA’s family-friendly “environment.” This is the 4th year that our EPA campus has been named to the NC Family Friendly Top 40 which is sponsored by Carolina Parent Magazine. We celebrated on September 17 at a breakfast which honored awardees. Check out the picture…our group of eight even had two EPA guys join us, so you can see that workplace flexibility and family friendly isn’t just a female thing.

In addition to each other’s company, we also enjoyed the keynote speaker, Pamela Stone, who shared data and insights from her research on why well-educated women often opt out of the workforce. In summary, most of the women in her study who “opted out” after having children did so not because of “family” but because their employers didn’t offer them the opportunity to balance their work with their family. I feel fortunate to work at an Agency that does offer a gourmet “menu” of flexibility options as well as for a supervisor who walks the talk with regard to supporting employee flexibility. As a result, I love my job and work hard at it because I love it.

So, what do I do now? Jump out of my seat and get the extended handle duster or stay at my computer and type this Blog? Reflecting on how the web could look by the end of October (say the 31st) and considering what an environmentally-friendly decoration a natural spider web would be, I stay seated and appreciate that I am able to telecommute.

About the author: Larry Teller joined EPA’s Philadelphia office in its early months and has worked in environmental assessment, state and congressional liaison, enforcement, and communications. His 28 years with the U.S. Air Force, most as a reservist, give him a different look at government service.

With decades of EPA service under my belt, I’ve been a part of, and sometimes led, dozens of workgroups aimed at improving how EPA does business. Almost all bore fruit—some with longer shelf-life than others—and it’s easy for me to say that EPA is a good place to raise and lend a hand.

Our initial experience this summer producing the Mid-Atlantic region’s series of podcasts shows what a talented group can do, from scratch and on a shoestring budget. We carefully chose the name “Environment Matters” for our podcast series, knowing that “matters” is both a noun and a verb: we’re providing diverse information about the environment and, we hope in an interesting way, convincing people that what they do everyday makes a difference.

What’s a podcast? Webcontent.gov says it’s “a way of publishing MP3 audio files on the web so they can be downloaded onto computers or portable listening devices, such as iPods …. ” (Please note that they can be video, too.) A best practice to grow an audience is to publish the podcasts regularly. We started on July 25 about saving gasoline, followed on successive Fridays with a unique environmental program for students, water quality monitoring at beaches, a baseball stadium built on a brownfields site, and back-to-school advice for the green-minded. We expect to post two or three a month, and so far there’s been no shortage of topic ideas (and if there’s a little healthy competition among our environmental programs to feature their topics, good).

Back to the collaboration that’s made our quick learning possible. I know, there’s an element of show biz that must be at work here. But “Star Wars” this ain’t, so that intriguing factor can’t explain the enthusiasm and creativity that a dozen people have brought to this environmental education project. The jobs and roles of our podcast team reveal the skills needed to launch “Environment Matters”: senior management for the go-ahead and (surprisingly modest) budget; managers in public affairs and IT to energize and select people for each podcast; communications experts to write scripts, host the podcasts, and coach subject expert speakers; web developers to design and feed our multimedia website; transcribers who make the content accessible to deaf people; and one aspiring movie director with an IT day job; he and his boss are audio editing mavens. (You don’t know your colleagues’ hidden talents until you ask.) And help from our headquarters gave us some needed encouragement. Most of us have known each other for years, but our podcasting has quickly boosted our teamness. Do I sound a bit gushy, after all these years?

Two requests of you: ideas for making better podcasts, and topics you’d like us to cover.

About the author: Marcus Peacock is the Deputy Administrator of EPA.

In 1940 Nazi Germany was consuming Europe. The United States was doing its best to stay neutral. In fact, it was illegal for a US citizen to join a warring power’s military or even ‘hire someone for the purpose of traveling outside the United States to enlist in a foreign country’s military.’ The penalty for doing so was a $10,000 fine and five-year jail sentence.

Despite this, dozens and dozens of US citizens tried to leave the country and join the fight against the Nazis. They included Billy Fiske, who a few years before, at age 16, was the youngest American to ever win an Olympic gold medal. They included a budding poet, John Magee, Jr., who gave up a full scholarship to Yale to fly for the Royal Air Force (see poem below).

And then there was Art Donahue. Art grew up on a farm in Minnesota and at age 19 became the youngest qualified commercial pilot in the state. War broke out when he was 27. The bumper corn crop that year didn’t obscure his view of what was going on. He said, “I felt that this was America’s war as much as England’s and France’s, because America was part of the world which Hitler and his minions were so plainly out to conquer.” In July of 1940 Art wangled his way to London believing it was his mission to defeat what he called barbarism. He saw first hand the courage and composure of the English people. “To fight side by side with these people would be the greatest of privileges,” he said.

Over the next two years Donahue fought all over the world. He flew in England, the Mediterranean, and Singapore. He was shot down twice and horribly burned. Yet he returned to fight again. On September 11, 1942 he went out on a mission over Ostend, and didn’t return. His body was never recovered.

High Flight
by John Magee, Jr
killed December 11, 1941

Oh, I have slipped the surly bonds of earth,
And danced the skies on laughter-silvered wings;
Sunward I’ve climbed, and joined the tumbling mirth
Of sun-split clouds…and done a hundred things
You have not dreamed of…wheeled and soared and swung
High in the sunlit silence. Hov’ring there,
I’ve chased the shouting wind along, and flung
My eager craft through footless halls of air.
Up, up, the long, delirious burning blue
I’ve topped the windswept heights with easy grace
Where never lark, nor even eagle flew.
And while with silent, lifting mind I’ve trod
The high untrespassed sanctity of space…
…put out my hand, and touched the face of God.

About the author: Jeffrey Levy joined EPA in 1993 to help protect the ozone layer. He is now the National Web Content Manager.

Today, we launched a new design for our Web site’s home page and a bunch of pages that support it. (This is where I was going to thank everyone who contributed, but I ran out of space.) I’m pretty excited about it, but why should you care?

The #1 reason is that it’s easier to do whatever it is you wanted to do. We know your idea of fun isn’t cruising EPA’s Web site. So how have we learned what you want? We looked at our search logs, conducted focus groups, and did surveys. And we talked about what each of our many audiences would want to do on our site.

Now, we haven’t yet converted the entire site. That’s because we’re working to clean up the rest of the site (which is more than 500,000 pages), getting rid of old stuff, rewriting material that looks like it was pulled from a legal textbook, etc. As that gets done, we’ll see about using the new design.

Enough theory. Here are some things I think are especially cool, most of which we’ve never done before:

• Right on the home page, you can search for information about your watershed, learn how your electricity is made, and get the UV Index to protect yourself from the sun. And one click away are a bunch of other resources based on your ZIP code.
• You’ll find all kinds of tips about what you can do at home, at school, in your office, etc.
• We’ve also made it easier to support our mission in a more formal way, whether it’s working for EPA, getting a grant, or joining one of our partnership programs.
• You can watch our latest video, listen to our latest audio, or check out our latest photo, with easy access to the whole collection.
• You’ll also always find a link to our latest Blog Question of the Week (this is a personal favorite - it’s very interesting reading all of your responses!).

I hope you enjoy the new look; it’s just one of many projects we’ve got in the works, like creating a site for mobile phones and exploring social media like YouTube. And let us know how we can use the Web even better to help you get things done, either in a comment here or using the form on our sneak preview page.

About the author: Jeffrey Levy is the Greenversations Editor.

Yesterday, we observed completing a year of EPA blogging by asking whether you’ve been inspired or surprised, or learned anything from our blogs. As usual with our questions, we got some thought-provoking answers. I’d like to thank everyone who’s commented so far. We really do appreciate hearing your thoughts, both positive and negative. Without anyone criticizing, we lose the nudge to keep trying to improve.

The comment that started me writing this post was from “Seagul,” who asked how much time the blog takes, wondering whether it was a waste. I could spend some time developing an estimate of how much time we spend on the blog, but to what purpose? Even if it was only one hour a week, someone would still think it was wasteful. The good news is that we’re getting more efficient at managing the blog.

A more important point is that this blog is part of a much broader exploration of how best to use available tools to carry out our mission. Our regulatory, enforcement, and science staff continue with the important work they’ve been doing. Here in the communications area, we contribute primarily through education and outreach. Aside from the blog, we’re looking at podcasting, wikis, photo and video contests, etc. Admittedly, we’re a little slow compared to some of the private sector, but we’ll get there. And you’re helping us with your feedback.

Over the past year or so, we’ve launched a bunch of new things on our Web site. Have you seen our widgets? We’re looking at widgets as a way to get information to people who might never come to our Web site. The one that provides a daily environmental tip was seen 363,000 times in June, which is more than any single page on our site other than the home page. An example of new blog concepts is that last week, we launched Science Wednesday in the blog.

Reasonable people will always disagree as to whether a particular project is worthwhile. But rest assured, we’re looking at the least expensive, simplest way of doing all of them, to the point we won’t do a lot of stuff. Some of what we do try will work, and some won’t. That’s how it works when you try new things.

The upshot is, we’ll continue to learn and explore new options. And that, I think, isn’t a waste.

Each week we ask a question related to the environment. Please let us know your thoughts as comments. Feel free to respond to earlier comments or post new ideas. Previous questions.

Happy blog birthday to our readers! We’ve been blogging for a year and we launched Greenversations three months ago. Between the questions of the week, pop stars and their lessons for management, and the coqui frog, we’ve had some fascinating discussions along the way.

What have you learned, been surprised by, or been inspired to do because of our blogs?

Specical: EPA Green Scene video with EPA Deputy Administrator Marcus Peacock on blogging.

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En español: Cada semana hacemos una pregunta relacionada al medio ambiente. Por favor comparta con nosotros sus pensamientos y comentarios. Siéntase en libertad de responder a comentarios anteriores o plantear nuevas ideas. Preguntas previas.

¡Feliz aniversario del blog para nuestros lectores! Ya hace un año que hemos estado “blogueando” y lanzamos “Conversaciones verdes” (”Greenversations”) tres meses atrás. Entre las preguntas de la semana, estrellas de música pop y sus lecciones para la gerencia, y el pequeño coquí, hemos tenido discusiones fascinantes a lo largo del camino.

¿Qué ha aprendido, o qué le ha sorprendido, o qué le han motivado a hacer nuestros blogs?