The primary purpose of pedestrian and bicyclist research is to reduce injuries and fatalities by better understanding the causes of pedestrian/bicyclist fatalities, by identifying and evaluating potential safety improvement measures, to foster public awareness of pedestrian and bicycle safety matters, and to provide resources for use at the national, State and local levels.
NHTSA 2008 Pedestrian Safety Facts indicate the size of the pedestrian and bicyclist safety problem in the US:
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