| People QuickFacts | Appleton | Wisconsin |
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Population, 2011 estimate | 73,243 | 5,709,843 |
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Population, 2010 (April 1) estimates base | 72,623 | 5,686,986 |
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Population, percent change, April 1, 2010 to July 1, 2011 | 0.9% | 0.4% |
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Population, 2010 | 72,623 | 5,686,986 |
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Persons under 5 years, percent, 2010 | 6.9% | 6.3% |
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Persons under 18 years, percent, 2010 | 25.0% | 23.6% |
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Persons 65 years and over, percent, 2010 | 11.3% | 13.7% |
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Female persons, percent, 2010 | 50.5% | 50.4% |
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White persons, percent, 2010 (a) | 87.5% | 86.2% |
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Black persons, percent, 2010 (a) | 1.7% | 6.3% |
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American Indian and Alaska Native persons, percent, 2010 (a) | 0.7% | 1.0% |
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Asian persons, percent, 2010 (a) | 5.9% | 2.3% |
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Native Hawaiian and Other Pacific Islander, percent, 2010 (a) | Z | 0.0% |
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Persons reporting two or more races, percent, 2010 | 2.0% | 1.8% |
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Persons of Hispanic or Latino origin, percent, 2010 (b) | 5.0% | 5.9% |
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White persons not Hispanic, percent, 2010 | 85.2% | 83.3% |
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Living in same house 1 year & over, percent, 2007-2011 | 86.5% | 85.5% |
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Foreign born persons, percent, 2007-2011 | 6.4% | 4.6% |
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Language other than English spoken at home, percent age 5+, 2007-2011 | 10.7% | 8.5% |
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High school graduate or higher, percent of persons age 25+, 2007-2011 | 91.7% | 89.8% |
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Bachelor's degree or higher, percent of persons age 25+, 2007-2011 | 30.9% | 26.0% |
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Veterans, 2007-2011 | 5,025 | 431,479 |
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Mean travel time to work (minutes), workers age 16+, 2007-2011 | 17.9 | 21.5 |
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Housing units, 2010 | 30,348 | 2,624,358 |
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Homeownership rate, 2007-2011 | 70.1% | 69.1% |
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Housing units in multi-unit structures, percent, 2007-2011 | 28.2% | 25.4% |
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Median value of owner-occupied housing units, 2007-2011 | $139,100 | $169,700 |
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Households, 2007-2011 | 28,678 | 2,279,738 |
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Persons per household, 2007-2011 | 2.45 | 2.42 |
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Per capita money income in the past 12 months (2011 dollars), 2007-2011 | $27,179 | $27,192 |
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Median household income, 2007-2011 | $52,183 | $52,374 |
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Persons below poverty level, percent, 2007-2011 | 10.3% | 12.0% |
| Business QuickFacts | Appleton | Wisconsin |
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Total number of firms, 2007 | 4,881 | 433,797 |
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Black-owned firms, percent, 2007 | S | 2.6% |
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American Indian- and Alaska Native-owned firms, percent, 2007 | F | 0.6% |
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Asian-owned firms, percent, 2007 | 3.3% | 1.6% |
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Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 | F | S |
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Hispanic-owned firms, percent, 2007 | S | 1.3% |
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Women-owned firms, percent, 2007 | 24.7% | 25.9% |
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Manufacturers shipments, 2007 ($1000) | 2,650,969 | 163,563,195 |
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Merchant wholesaler sales, 2007 ($1000) | 486,017 | 59,996,244 |
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Retail sales, 2007 ($1000) | 1,008,586 | 72,283,321 |
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Retail sales per capita, 2007 | $14,361 | $12,904 |
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Accommodation and food services sales, 2007 ($1000) | 139,053 | 9,247,311 |