Mobile devices have a number of applications and tools that agencies can use to engage citizens.
Another great roundup of social media articles for the week of January 14, 2013.
SMI: Eight ways to encourage content engagement In a bid to better understand what makes consumers like and engage with content, MIT Sloan’s Management Review studied 98 global brands and more than 1,000 wall posts and has identified eight key actions to increase likes and comments on brand content.
MarketingProfs: Customer Service via Twitter: A Social Media Experiment [Infographic] – As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading consumer brands in seven industries. In collaboration with CIO, Software Advice wanted to test the speed, efficiency, and quality of the brands’ replies to tweeting customers.
Social Media Today: 3 Facebook Post Styles to Test Engagement Facebook allows for many different types of posts that you can use to engage your community. The post highlights 3 styles of Facebook posts that you can use.
SMI: Infographic – last year’s most fascinating social figures – Infographic from iStrategy Labs Eighty percent of users enjoy connecting with brands on Facebook, 56% of customer tweets to companies are being ignored, and 625,000 people are joining Google+ every day. In addition to the usual intel – iStrategy highlights some little known but powerful stats. For example, did you know that websites using the +1 button are increasing page traffic by an astonishing 350%, for example?
MarketingProfs: Key Email Engagement Tactics: Benchmarks and Trends With some 44% of email opens now via mobile devices, fully 50% of email marketers surveyed say they are optimizing or planning to optimize email campaigns for mobile viewers, according to a report by Experian Marketing Services that provides benchmarks for key email engagement and acquisition tactics.
MediaPost: Publications Don’t Struggle With Big Data The future will be won by those who can anticipate what their consumers will need.
ReadWrite: Sorry Kids, Mom And Dad 0wn You On The Net [Infographic] The inter-generational habits of Internet denizens have been revealed in a numbers-rich infographic which reveals that among Baby Boomers, Generation X and the Millennial generations, it’s the GenXers that spend more time online and produce more data than their children and their parents.
FedScoop: Labor makes online tools mobile-friendly The Department of Labor’s Employment and Training Administration has made some of its most popular online tools available as mobile-optimized websites.
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4 comments
Zachary Sandage says:
February 11, 2013 at 8:59 am (UTC -5 )
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Battery A1175 says:
February 9, 2013 at 4:26 pm (UTC -5 )
I held off participating in Social Media as long as I could but it seems these days it is a necessary function of everyday business. With the buzz around Facebooks new search function Graph it may indeed prove to be an effective advertising medium.
From what I understand their new Graph search will allow you to pinpoint your target market more precisely than ever which hopefully will reduce advertising or lead generation costs.
Kaunda says:
February 6, 2013 at 11:23 pm (UTC -5 )
I especially enjoyed the first one on how to increase customer engagement, u see. I have always reasoned that some digital marketing companies have it wrong by making it about the number of likes and retweets.
Social media is about customer engagement, for it is through engagement that u can achieve sales
Jeremy says:
January 31, 2013 at 11:16 am (UTC -5 )
The articles are interesting and I am going to read the one about Facebook posts and companies customer service response rates to Twitter. In today’s technological age the mediums that consumers interact with businesses has increased but that also puts and extra burden on employers to keep up with the trends. My employer (www.texvisions.com) is currently beginning to realize the benefits of social media both for customer outreach and service. I also subscribed to the RSS fee.