Disaster behavioral health response programs can benefit from using print media to advertise program services, provide outreach to disaster survivors, and promote psycho-education. Included below are links to sample brochures, door hangers, flyers, newsletters, tip sheets, wallet cards, and postcards. Examples from the field provide ideas on how other disaster behavioral health response programs have successfully used these tools in the past. Several templates are also provided, which can be downloaded and tailored to meet the needs of virtually any program.
Templates and sample print materials provided below include the following:
Brochures are ideal as handouts to leave with family members to review together. They can be made available at information tables at community events, in clinic waiting rooms, and even by mail. Brochures are small and easy to carry so outreach workers can distribute them while they are traveling to and through disaster-affected sites. The brochure template can be tailored to reflect the details of your disaster response program and includes general psycho-educational tips for coping with stress and dealing with disaster behavioral health needs. You can place your program's contact information and logo on the brochure, either in the document template or on a sticker. The templates in this toolkit address the needs of the general public as well as special populations.
These brochure templates provide information about common disaster responses and ways of coping. They are intended for members of the general public who may be experiencing disaster distress. They identify the kinds of responses that are normal and inform people as to what to expect. Your program logo and contact information can be inserted into the brochures.
Recovering from the Emotional Aftermath of a Disaster
Louisiana Spirit Brochure
This example was created by the Louisiana Spirit Crisis Counseling Assistance and Training Program (CCP). It describes CCP program services and was designed to be mailed to an individual’s home but can easily be distributed through other modalities. Disaster response programs may edit and adapt this template to describe their program and address the needs of their community.
To download a zip file with this template, click the following link: http://new.dhh.louisiana.gov/assets/docs/BehavioralHealth/LaSpirit/Docu2010/
docs/media/Brochures.zip [ZIP - 1.24 Mb].
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Door hangers are a non-intrusive and effective way to get the message out to your community about a disaster response program as they draw your attention. When outreach workers go canvassing door to door and an occupant is not at home, they can leave a door hanger containing general disaster response program information. Door hangers are also useful to leave at businesses that are temporarily closed due to the disaster.
These templates address the common signs of disaster stress, ways to reduce stress, and common reactions to trigger events such as the holidays while recovering from a disaster. They can be adapted to include program contact information or a helpline phone number.
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Flyers can be an eye-catching means to advertise program services, support groups, and disaster response events. Many local businesses and community centers have public bulletin boards where flyers can be posted. The flyer should be "eye catching," and the content should be concise. Be sure to include the name of your program and contact information such as a website, phone number, or address.
These flyer templates can be edited and adapted to meet the needs of your disaster response program. Below are flyer templates, one to present general information about your disaster response program and the other to announce support group meetings:
Examples from the Field:
Louisiana Spirit
The Louisiana Spirit CCP created a series of flyers, each addressing a different topic, such as managing stress, anger, helping children cope, and caring for neighbors. Many of these examples are in editable formats, so that they can be adapted to meet the needs of your disaster response program.
To download these templates in a zip file, click on this link: http://new.dhh.louisiana.gov/assets/docs/BehavioralHealth/LaSpirit/Docu2010/docs/media/Flyers.zip [ZIP - 10.9 Mb]
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Newsletters are an informative way to educate the community and provide periodic updates about a disaster behavioral health response program's services. A newsletter is often longer than a brochure and thus allows disaster response programs to offer more detailed information or share personal stories of survival and community resilience as a way to destigmatize the program services. Including photographs or anecdotes can help readers identify with others having experiences similar to theirs. Programs can disseminate newsletters electronically via e-mail or print them to distribute during meetings or other public events. Individual newsletter articles can also be adapted for broader use with local organizations. For example, they can be included in bulletins for churches and other places of worship, published in newspapers, printed and handed out in schools, and sent to lists of e-mail addresses collected for other purposes. In addition, states and territories may have monthly or quarterly newsletters that can be used to inform their partners about existing CCPs.
These newsletter templates, created by the Louisiana Spirit CCP, provide educational information on stress management, details of program services, and contact information. Included in the zip file are six Microsoft Publisher files that can be easily edited and adapted to meet the needs of your program.
http://new.dhh.louisiana.gov/assets/docs/BehavioralHealth/LaSpirit/Docu2010/docs/media/Newsletters.zip [ZIP - 5.3 Mb]
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Disaster behavioral health response programs can use tip sheets to provide survivors with coping information and help readers identify feelings that they may be experiencing as a result of a disaster. Tip sheets list common disaster reactions, coping methods, and ways to assist others having disaster reactions of their own. Tip sheets can also be used to offer preparedness advice relevant to any disaster. They can be developed quickly, easily, and inexpensively, and they can be adapted to a variety of formats.
When creating a tip sheet to help survivors cope with the disaster events, experts offer several recommendations.*
Do:
Don’t:
*Inter-Agency Standing Committee (IASC). (2008). IASC guidelines on mental health and psychosocial support in emergency settings. Retrieved from http://www.who.int/mental_health/emergencies/guidelines_iasc_mental_health_psychosocial_april_2008.pdf [PDF - 816 Kb]
These templates include coping tips for survivors and can be adapted to include your program logo, contact information, hotline information, and program branding style.
Examples from the Field:
SAMHSA's Managing Your Stress Tip Sheets
SAMHSA’s website has a number of tip sheets that explain emotional, physical, and behavioral reactions people may have experienced during and after the Gulf Coast Oil Spill and ways they can cope with these reactions. They have been translated into various languages such as Cambodian, Haitian Creole, Lao, Spanish, Vietnamese, and French. You are welcome to adapt the information on these tip sheets for your own use.
http://www.samhsa.gov/disaster/traumaticevents.aspx
Preparedness Fast Facts: Emergency-Specific Preparedness Information
This web page from the American Red Cross offers a variety of tip sheets containing advice on how to prepare for a disaster or other emergency situations.
http://www.redcrosslv.org/disaster/materials.html
For Kids: Tornado Recovery; Making Things Better
This tip sheet from the National Child Traumatic Stress Network offers ways for children to help themselves and others recover from emotional reactions after a tornado.
http://www.nctsn.org/sites/default/files/assets/pdfs/tornado_rcvry_kids_final.pdf [PDF - 113.83 Kb]
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Wallet cards are good ways to leave messages of resilience and recovery with survivors that they can take with them. They can be used to highlight emotional reactions to disaster and ways to cope with these reactions. Wallet cards can include helpline phone numbers and program contact information. They are one of the ways to remind survivors that they are not alone in their recovery. These cards tend to be popular with teens as well as adults and are more convenient to keep handy than brochures or flyers.
This wallet card template includes common disaster reactions and coping tips for survivors. It can be adapted to include your program logo, contact information, and hotline information, and changed to match your program branding.
Examples from the Field:
Disaster Distress Helpline (DDH) Wallet Card
The DDH is the first national hotline dedicated to providing year-round disaster crisis counseling. Helpline staff members provide counseling and support, including information on common stress reactions and healthy coping, as well as referrals to local disaster-related resources for followup care and support.
http://disasterdistress.samhsa.gov/media/748/ddh_walletcard.pdf [PDF - 1.13 Mb]
National Suicide Prevention Lifeline Wallet Card
The National Suicide Prevention Lifeline, 1-800-273-TALK (8255), is a 24-hour, toll-free, confidential suicide prevention hotline available to anyone in suicidal crisis or emotional distress. When someone dials 1-800-273-TALK, his or her call is routed to the nearest crisis center. The Lifeline’s national network, consisting of more than 150 local crisis centers, provides crisis counseling and mental health referrals day and night.
http://www.suicidepreventionlifeline.org/App_Files/Media/PDF/NSPL_WalletCard.pdf [PDF - 275.48 Kb]
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With postcards you can let survivors know about your program, the services provided, and special events in your community. Postcards are also a good way to alert survivors prior to door-to-door canvassing, to build trust during a time when survivors are often wary of strangers in their communities. By sending a postcard prior to arriving in the community, you make survivors aware of the legitimacy of your program.
This postcard template can be edited to include information about services provided by your outreach program and announce meetings and groups. It can also include messages of support and resiliency. You can adapt this template to include your program logo, contact information, or hotline information, and you can change the picture to match your program branding.
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< Go Back to IntroductionGo to Messaging through Other Media >
Tips for Talking With and Helping Children and Youth Cope After a Disaster or Traumatic Event
A Guide for Parents, Teachers and Care-Givers.
Immediate Disaster Response: Hurricane Sandy-Disaster Behavioral Health Information Series (DBHIS)
This installment of the Substance Abuse and Mental Health Services Administration (SAMHSA) Disaster Behavioral Health Information Series (DBHIS) focuses on first responders and, currently, Hurricane Sandy.