Essentials of Social Media

Description

This workshop is designed to get you from zero to full-speed in two jam-packed days. From a tactical standpoint, you'll learn the basics of each of the popular social media tools—from Facebook to Twitter—including setting up an account, and the main functions of each service. You'll also get a strategic overview, covering the reasons social media has assumed its importance, how companies and consumers are using it, and the development of strategic plans. The workshop will also provide an overview of best practices within government, as well as the most successful uses throughout the organizational world.

What You'll Learn

The workshop, which features presentations along with interactive sessions, will prepare you for:

• Monitoring social media for references to your organization
• Responding to different types of comments and postings
• Determining the best channels for your organization based on goals and objectives
• Preparing to serve as a community manager
• Addressing issues of employees online, from preventing abuses to taking advantage of their social networks
• Determining the role leaders will play in a dialogue with constituents
• Ensuring your social media efforts are consistent with the Open Government initiative

Who Should Attend

This course is for everyone—web managers, public affairs officials, communications personnel, contact center workers, and anyone involved in a public outreach or citizen engagement initiative using social media. These customer service principles will be useful to anyone.

About the Instructor:

Shel Holtz, an accredited business communicator, is the principal of Holtz Communication + Technology. Shel consults with Fortune 500—sized organizations on the application of online technology to organizational communication.

He has written or co-written several books on communication, including Tactical Transparency, Blogging for Business, Corporate Conversations, How to Do Everything with Podcasting, and Public Relations on the Net.

Shel is a Fellow of the International Association of Business Communicators (IABC) and a Founding Fellow of the Society for New Communication Research (SNCR).