Two agencies of the Department of Commerce unveiled new home pages for their websites in December—the result of efforts to make news and data more readily available and easily accessible to users. The agencies studied user feedback and website best practices to create a more visual and less confusing approach to the mission of informing the public. Both feature links to agency blogs written by their leadership and guest authors and links to economic indicators and career and business opportunities.

On December 20, the U.S. Patent and Trademark Office (USPTO) announced the launch of the newest version of its website at www.uspto.gov, while at the same time making its retired home page available to users in the transition to its new iteration. In announcing the change, USPTO said it is “just the first of several new changes . . . in the coming months that will help modernize our services for online visitors.” The USPTO is encouraging both positive and negative comments and suggestions that may help the agency with future design enhancements through newhomepage[at]uspto[dot]gov.

On the same day, Commerce’s U.S. Census Bureau unveiled its overhauled website with features designed to improve navigation and ease of use, and to make statistics more discoverable, with an interactive map showing business and demographic information for the U.S., as well as states and counties. Like USPTO, this is the start of a series of anticipated ongoing improvements to the Census Bureau website. | census.gov home page

This afternoon, Acting Deputy Secretary Rebecca Blank participated in an event at the White House to announce the Administration’s progress in cracking down on intellectual property (IP) theft crimes and the launch of a public education campaign intended to increase Americans’ knowledge of the threat these crimes pose to economic prosperity and public safety.  The campaign is entitled “Counterfeits Hurt. You Have The Power to Stop Them.”

Counterfeit goods not only can cause harm to the safety of our families, but they also cause harm to our economy and to American businesses.  That’s because the success of the U.S. economy relies heavily on intellectual property; virtually every industry either produces IP or uses it. IP theft costs domestic industries an estimated $200 to $250 billion a year.  This robs American workers of hundreds of thousands of jobs.

Only when American ideas and American inventions are protected, so that innovators receive the rewards from their creativity, can American business prosper and the American economy continues to   grow. It’s also important to remember protecting intellectual property has a multiplier effect, helping create jobs not only within the original firm that owns the IP but also within all the firms that it buys from and sells to.

When President Barack Obama signed the America Invents Act (AIA) into law six weeks ago, he did more than just implement the largest patent reform since 1836. The AIA aims to help small business secure patent protection for their inventions in a variety of ways. The Act offers not only favorable legal provisions, but also establishes studies and programs to further investigate how Congress may assist small businesses in the future. The provisions in the AIA help simplify the patent law, promote the disclosure of inventions, and establish procedures to remove bad patents from the intellectual property (IP) system early.

By introducing provisions that speed the patent application process and enhance the quality review of patent applications, the AIA enables applicants to secure an examination of an application in one-third the regular time from an average of 3 years to an average of 12 months. Additional provisions will provide an avenue that small businesses may use to challenge bad patents and receive a decision within 12 months. This changes the current practice where decisions on patent validity are determined through district court litigation and may take several years at significantly greater expense.

Guest blog post by Debbie Cohn, Commissioner for Trademarks at the United States Patent and Trademark Office.

Learning about the value of intellectual property may not sound like fun and games, but for more than 15,000 people who visited the United States Patent and Trademark Office last Friday and Saturday, that’s exactly what happened.

The 2011 National Trademark Expo featured exhibits and seminars designed to educate the public about the importance and value of trademarks in the marketplace. Trademarks help inspire confidence in a brand and build an identity for thousands upon thousands of companies making products and providing services across America. Brand and identity are both vital components for spurring growth and promoting economic development.

The United States has been registering trademarks since 1870. Through the federal registration system, the USPTO is able to assist business in protecting their valuable investments, promoting goods and services and safeguarding consumers against confusion and deception in the marketplace.

At the National Trademark Expo, the public learned about intellectual property rights for small businesses; counterfeiting and piracy; filing for a trademark registration with the USPTO; and why trademarks are important to business. And they learned this firsthand from the many exhibitors showcasing their marks and discussing the critical role they play.

And while children and adults were wowed by a variety of characters most Americans would immediately recognize as trademarked, special guest Chubby Checker sang and spoke with the audience about how important his trademarks are to him. Checker leveraged his “Twist” to build a successful business in the food industry.

The 2011 National Trademark Expo was a successful event highlighting the powerful role that trademarks play in the global economy.