Mobile devices have a number of applications and tools that agencies can use to engage citizens.
Scan these highlights to get a sense of what the #SocialGov pros are reading:
NYTimes.com: Dark Warnings About Future of Internet Access - A commercial and ideological clash is set for next week, when representatives of more than 190 governments, along with telecommunications companies and Internet groups, gather in Dubai for a once-in-a-generation meeting. The subject: Control of the Internet, politically and commercially.
Fast Company: 82% Of All Web Sharing Done Via Copy-And-Paste - A new study indicates that the vast majority of online content sharing occurs via copy-and-paste. The report, which was published in November by web advertising firm 33Across, says that 82% of all content sharing is conducted via copy-and-paste.
SMI: One in five businesses ‘completely unprepared’ for online criticism - Welcoming customer feedback is a core part of the buyer-seller relationship; it creates trust and a sense of validation for the consumer, and provides vital lessons in improvement for the brand in question. But it’s a gamble. Feedback isn’t always going to be positive, and the power on the online reviewer should not be underestimated.
FedScoop: HHS to open source web survey tool - “What makes the HHS VOC tool unique is its ability to automatically classify open-ended responses into categories and topics based on specific keywords in the submitted comments. This significantly lowers the amount of time and effort it takes to analyze responses,” said HHS on its digital strategy blog.
Social Media Today: Timing is Everything on Tumblr -The optimal time to post on Tumblr, according to bitly, is between the hours of 7 p.m. and 10 p.m. EST on Monday through Thursday, not including just about anytime on Sunday.
Mashable: This Is How Much Time You Spend on Facebook, Twitter, Tumblr - Social media now accounts for 18% of time spent online, according to a new infographic. Since 2006, the amount of time that the average person spent on social-networking sites has more than doubled, from 2.7 hours to 6.9 hours per month.
TechPresident: How “We The People,” the White House e-Petition Site, Could Help … - Thanks to the way “We the People” is structured, the White House has not only the obligation to reply to the signers of these petitions, but a chance to engage them–and the rest of America, by extension–in a richer conversation about where we are going as a country.
AllThingsD: Comscore Ranks Web, Mobile and App Traffic - Big news for Web publishers whose users are increasingly visiting them on their phones: They’re going to start getting credit for those eyeballs, via a new scoring system from comScore.
Social Media Today: How To Spot A Trend: 7 Social Media Trends That Matter In 2013 - Roundup of 7 social media focused trends for 2013, along with a short list of the examples that I used for each. A full trend report is coming out on December 5th.
Gigaom: Facebook makes it official — an external advertising network is coming s… - In any case, the company has other goals it needs to meet first, and one of those is generating enough revenue to make Wall Street and other investors happy with its $50-billion market capitalization. And that has put a lot of pressure on Facebook to come up with a winning mobile strategy, among other things, since its clickthrough rate for traditional ads is abysmal.
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6 comments
Jerry Stewert says:
December 16, 2012 at 6:55 pm (UTC -5 )
A common mistake with affiliate marketing is not collecting a prospects email address. By sending prospects directly to an affiliate website, you are working to build the owners business, not yours. You should focus on growing your business, not selling affiliate products.
Building an effective affiliate business the right way:
1. Use a lead-capture page and host it on your own website. Write an email course that highlights the benefits of the product you are promoting. Create a short sales letter that is designed for one thing only –> to get people to subscribe to your course. Then, in your course, promote your affiliate product. You will be on your way towards creating a valuable direct marketing business with your very own customers.
2. Build your own list. Concentrate your efforts on sending visitors to your website. The more visitors you get, the more subscribers you get, and hopefully the more money you make. Having lists of buyers that are interested in the products you are promoting is is key. You Should continue to build this list. You should be spending at least 65 percent of your time in targeted list building.
3. It is important to invest a percentage of your earnings back into your business. When you make a sale, congratulate yourself! Take some of the profits and spend them on yourself. Your goal however, should be to grow your business. You should take at least 60% of your profits and reinvest them back into your business.Smart affiliate marketers invest 60% of their profits back into their business. Some ways to reinvest include buying more ezine ads, adding another pay-per-click campaign, or using some other kind of advertising.
4. Keep marketing to your list(s).Don’t let your list go stale by not sending emails regularly. You should always be on the lookout for new products to promote.Search for new related products to promote regularly. Write a new email series for each related product you locate and ad it to your autoresponder(s). Focus on adding at least one new product and series to your autoresponder every month. Some will get tired of the information you send and unsubscribe, but if you are focused on building your list you will always have many more subscribers for each unsubscribe you receive.you shold however have many more subscribers than unsubscribe requests if you continue promoting your list. If you follow these steps, your affiliate business will grow into a very profitable direct marketing business.By following these four simple steps, you can build a great affiliate marketing business.
Chris says:
December 8, 2012 at 10:21 pm (UTC -5 )
Ahhh social media, and to think I used to refuse to go that route.
Samantha Simpson says:
December 8, 2012 at 8:53 am (UTC -5 )
I think social networks are some kind of addicted, people spend their time more and more, and the number of increasing is quite shocked :(
Rob Lons says:
December 7, 2012 at 12:11 am (UTC -5 )
Yes, absolutely agree! Social media, and online marketing in general, can be very time consuming! It pays off in the end though. Great collection of articles!
David Grey says:
December 6, 2012 at 12:01 pm (UTC -5 )
The increase in time spend on social media sites is amazing, an average of almost 7 hours a month strictly on social networking sites!
Brian says:
December 4, 2012 at 9:05 pm (UTC -5 )
The NYTimes article was interesting. I’m surprised “the control of the internet” meeting isn’t getting more coverage.