Our Bachelor of Business Administration degree in Marketing (BBA-MKT) is built on the four P’s – product, pricing, place of distribution and promotion. The BBA-MKT degree will provide you with in-depth understanding of these activities and their impact on consumers. You will also gain knowledge of the strategies, skills and technology necessary to excel in the field of marketing.

These skills, coupled with a solid business background in finance, economics, accounting, management, and communication, prepare you for jobs in a broad array of fields including marketing research, advertising, public relations, marketing communications, internet marketing and sales.

Opportunities for Employment
According to the American Marketing Association, almost a third of all Americans are employed in marketing-related positions. Marketing specialists are employed in virtually every industry.

The demand for marketing research analysts is expected to remain particularly strong as competition in business and industry continues to increase. The best opportunities in merchandizing are likely to go to those with previous relevant experience and a college degree.

Salary Expectations
According to the National Association of Colleges and Employers the average starting salary for bachelor’s degree graduates is $33,000 to $43,500 per year. Annual compensation for marketing majors with more than six years of experience ranges from $52,800 to $80,000, depending on the level of responsibility and the size of the company where they are employed.



BBA - Marketing Program Format
You need to earn 127 semester credit hours for our Bachelor of Business Administration degree in Marketing. This includes the transfer of up to 82 credit hours and a minimum of 45 credit hours (15 courses) taken while in residence at Walsh College. The marketing program requires completion of all courses in the professional core and major.

Equivalency guides outline the courses transferable to Walsh as prerequisites to advanced course work and for completion of degree requirements. The * courses are typically transferred from a community college or another accredited educational institution. Additional transfer equivalencies may be established, depending on the course taken and the transfer tuition. 

Professional Core

ACC 201    Principles of Accounting I* ACC 202    Principles of Accounting II* ACC 310    Managerial Accounting* BIT 305      Business Computing Tools* BIT 335      Business Driven Technology BL 420    The Legal and Tax Environment of Business MGT 461    Business Strategy and Policy COM 210   Principles of Business Communications* COM 300   Communications Essentials** COM 320   Business Communication Methods  COM 340   Professional Communication  ECN 201    Principles of Economics I*  ECN 202    Principles of Economics II*  FIN 310      Financial Markets FIN 315      Financial Management MGT 201    Principles of Management*  MGT 303    Behavioral Management*  MKT 202    Principles of Marketing*  QM 202      Statistics Methods for Business* QM 301      Statistical Inference for Management Decisions Elective      Any 400 level course at Walsh College not already required. **COM 300 is required of all students who score below 4 on the Walsh College communications placement exam.

Core Courses

MKT 309    Advertising and Promotion Management MKT 415    Consumer and Buyer Behavior MKT 435    Marketing Research MKT 460    Strategic Marketing MKT            Elective MKT            Elective MKT            Elective