The internet has changed and continues to change how the American public receives information and interacts with the government. At AIDS.gov we are constantly adapting to the changing environment so we can use the most appropriate technology available to reach our diverse audiences. Recently, the federal government ushered us into this new era with the…
Devices vs. Content: Lessons from SXSW Interactive
Each year at South by Southwest Interactive (SXSW), a theme or trend emerges that defines the year, a touchstone that marks an up-and-coming application or idea. Past SXSW conferences have seen platforms like Twitter and Foursquare launched, and these applications have gone on to become cornerstones of the social media landscape. Throughout the week, many…
Lessons Learned from the 2012 Digital Health Communication Extravaganza
The Digital Health Communication Extravaganza conference was held last month in Orlando, Florida, bringing together health and communications professionals from across the public, private and academic sector. Health communications was the focus of the conference with an emphasis on social media and mobile technology. With all of the different social media platforms and campaigns, success…
Talking To Your Cell Phone
Co-authored by Michelle Samplin-Salgado, New Media Strategist, AIDS.gov
A day after Apple announced the new 4S iPhone, they lost their leader and visionary, Steve Jobs. We joined many others in commemorating the loss of a man whose work and vision have impacted the HIV and public health community with technology, access and communication. He helped…
Mobile Internet Use Surpassing Desktop Internet Use by 2014
Seems like everything these days is mobile. According to the Pew Internet & American Life Project , “mobile internet refers to online access that occurs wirelessly using a handheld device or laptop computer. If home broadband is an “always on” connection, then mobile may be characterized as ‘always present’ for users.” Studies have projected that…
Highlights from SXSWi
The 2011 South by Southwest Interactive festival last month brought almost 19,000 attendees to Austin, Texas from all over the globe, a 40% increase over last year. The additional numbers were noticeable, right from the start. Sessions filled up quickly, escalators jammed more frequently, and the conference locales spread out from the Austin Convention Center…