Trends on Tuesdays: Smartphones, Age & Income
According to Mashable and a new study by Nielsen:
Smartphone penetration among young people in the lowest income bracket is higher than it is among older people in the wealthiest bracket.
Among 18- to 24-year-olds, more than half of respondents who make less than $15,000 each year said they own a smartphone….Making less than $15,000 in a year doesn’t stop 43% of these 25- to 34-year-old mobile customers from paying for a smartphone.
Meanwhile, fewer than 20% of respondents older than 45 who make less than $15,000 said they owned a smartphone.– more from Mashable
Nielsen also reported that 80% of the 25-34 year olds who bought a new phone in the past three months chose a smartphone.
Looks like, at least for now, younger people are making room in their tight budgets for a smartphone.
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Young people are the most likely to share living space with a non-family member. So privacy while using the internet is more of an issue. Also, lower income means less access to a computer with high speed internet. If you carry a cell phone anyway, make it serve as your primary (only) phone line, internet connection, and anything else you can think of.
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It’s quiet simple really, when you’re younger and earning what at the time seems a lot of money, you buy things that you want. As you get older you’ve had many years of buying trinkets for yourself and they become less important and you see the wisdom of putting that $600 aside for retirement rather than a new phone that looks good in Starbucks
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