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Eisenberg Center Conference Series 2006: Communicating Harms and Benefits of Prescription Drugs to Health Care Consumers
Publications
Evans WD, McCormack L. Applying social marketing in health care: communicating evidence to change consumer behavior. Med Decis Making 2008 Sep-Oct;28(5):781-92. PMID: 18556638
(PubMed abstract)
Lipkus IM. Numeric, verbal, and visual formats of conveying health risks: suggested best practices and future recommendations. Med Decis Making 2007 Sep-Oct;27(5):696-713. PMID: 17873259
(PubMed abstract)
Politi MC, Han PKJ, Col NF. Communicating the uncertainty of harms and benefits of medical interventions. Med Decis Making 2007;27:681-95.
(Adobe PDF journal article, size 205kb)
Presentation Summaries
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Communicating Harms and Benefits of Prescription Drugs to Healthcare Consumers (PowerPoint presentation, size 153 kb) |
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What Do We Know About How Evidence of Harm and Benefit is Communicated in Other Countries? (PowerPoint presentation, size 2.7 MB) |
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Marketing "Evidence" to Healthcare Consumers: Applying Social Marketing to Evidence About the Harms and Benefits of Pharmaceuticals. (PowerPoint presentation, size 9.6 MB) |
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Communicating Harm and Benefits to Vulnerable Populations (PowerPoint presentation, size 57 kb) |
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Communicating the Harms and Benefits of Medical Treatments: A Look From Both Sides of the Aisle. (PowerPoint presentation, size 1 MB) |
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Related Content
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