Promotions & Incentives

Direct Mail Mobile Coupon & Click-to-Call Promotion ›
Promotion Period: March 1 – April 30, 2013
This promotion will provide an upfront 2 percent postage discount on the integration of mail with mobile technology and promotes the value of direct mail in 2 ways: mobile coupons that allow customers to integrate hard-copy coupons with mobile platforms for redemption and mail with mobile barcodes that provide click-to-call functionality. Registration is January 15 to April 30, 2013.

Earned Value Reply Mail Promotion ›
Promotion Period: April 1 – June 30, 2013
This promotion is designed to encourage mailers to promote First-Class Mail® as a primary reply mechanism for their customers and to keep the Courtesy Reply Mail™ (CRM)/Business Reply Mail® (BRM) envelopes in their outgoing mail pieces by providing financial benefits when CRM/BRM enclosures are used. Registration is January 15 to March 31, 2013.

Recorded webinar is now available for Mail Service Providers wishing to register for the Earned Value Promotion.
Watch Webinar ›

How to Register for a Promotion

1. Participants and mail service providers can register on the Business Customer Gateway.
   Register Now ›
2. Once logged in, select “Incentive Programs.”
3. Choose the program you’d like to register for. Each incentive or promotion requires separate registration.

Upcoming Promotions
Picture Permit – Registration June 1 to September 30, 2013 RTF
Product Samples – Registration May 1 to September 30, 2013 RTF
Emerging Technology – Registration June 15 to September 30, 2013 RTF
Mobile Buy It Now – Registration September 15 to December 31, 2013 RTF

Other Useful Resources
A Marketer's How-to-Guide to Using Direct Mail PDF | RTF
Technology Glossary PDF | RTF