Drip pricing conference in the pipeline
Drip pricing: It may sound like something involving faulty plumbing fixtures, but it's the practice of advertising only part of a product’s price up front and then revealing other charges as the shopper goes through the buying process.
On May 21, 2012, the FTC is sponsoring a Conference on the Economics of Drip Pricing. The panels of econ profs — boasting more degrees than a thermometer — will discuss empirical analyses of drip pricing and the policy implications for consumers and competition.
The free public event will kick off at 8:30 at the FTC’s Conference Center, 601 New Jersey Avenue, N.W., in Washington, D.C. The agenda, speaker bios, and registration information is available on the conference page.
This kind of thing happens everyday. If it's not the drip pricing strategy it's the old up sell you at the end deal.
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