Pew data collected in April shows a majority of adult cell phone users, 55%, go online using their phones. More than half of adult internet users, 53%, used their cell phone Internet to surf to different sites, an increase of 28% from three years ago, while 44% used their phones to check and send emails, up [...]

Americans using either an e-reader or a tablet rose from 18% in December of 2011 to 29% in January of 2012 according to PEW Research Center. The demographics include some interesting trends. 47% of all tablet users are between  30-49 compared to the 26% between 18-29 and 21% between 50-64. E-readers age trends are similar: [...]

Key to your mobile strategy is understanding how audiences use cell phones. There is still some misunderstanding about mobile adoption by African-Americans and Hispanics. Pew Internet reports that  both African Americans and English-speaking Latinos are more likely to own any sort of mobile phone than whites. Additionally, compared with white cell phone owners, minorities us a [...]

Hot of the press data on teens and communicating from Pew Internet and American Life Project. How do teens communicate? 63% use text to communicate with others every day 39% make and receive voice calls on their mobile phones every day 35% socialize with others in person outside of school on a daily basis 29% [...]

According to Mashable and a new study by Nielsen: Smartphone penetration among young people in the lowest income bracket is higher than it is among older people in the wealthiest bracket. Among 18- to 24-year-olds, more than half of respondents who make less than $15,000 each year said they own a smartphone….Making less than $15,000 [...]

The app analytics firm, Flurry, studied mobile app usage along with television watching and Internet surfing and found that: Compared to relative TV viewing and Internet usage, mobile app usage is higher from 6 am to 6 pm. Mobile app usage continues to climb until 9 pm, exceeding relative Internet usage throughout the prime-time window. [...]