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Trends on Tuesday: Apps vs Mobile Web, again
Last week, we moderated a session on what the research shows on mobile use–and our regular discussion about whether people prefer mobile web over native apps. Our speakers, Aaron Smith from Pew Internet and David Metcalf from Univ. of Central Florida, had pros and cons for both approaches, but ultimately agreed that, It Depends. eMarketer [...]
1,481 views | 3 commentsTags: apps, apps vs mobile web, FOSE, mobile sites, mobile use, Pew, shopping, social media, strategy -
Trends on Tuesday: App Attack!
Agencies can look at what people are currently doing on mobile to help with their own mobile services investment decisions. comScore released their 2012 Mobile Future in Focus Report with data on popular apps. A few ideas to take away. People like to be entertained. On both platforms games and video watching are popular. People [...]
1,061 views | Comments Off -
Trends on Tuesday: Multi-Screen Views
Gone are the days of people sitting passively in front of their TVs. Today, people are interacting with what they are watching, using the devices in their pockets. According to a Yahoo/Nielsen survey 86% of mobile Internet users (and 92% of 13-24s) are using their mobile devices simultaneously with TV. A quarter of them say [...]
1,274 views | Comments OffTags: check in, devices, Facebook, GetGlue, location services, SMS, social media, social networking, strategy, text messaging, TV, Twitter -
Trends on Tuesday: Phone a Friend
More than half of adult cellphone owners used their phones in stores this holiday season while deciding what to buy, according to new research released by Pew Internet. They called friends for advice, looked up product reviews and even comparison shopped–sometimes skipping the in-store purchase and buying online. While these purchasing trends are not exactly [...]
962 views | Comments OffJan 31st, 2012 | Filed under Mobile Strategy, Research -
Trends on Tuesday: More on Top Apps
Mobile web versus mobile apps? Well, apps continue to be a strong category. But what are people doing on their apps? According to Nielsen’s State of the Media: Consumer Usage Report, it’s GAMES! Followed by social networking, music and navigation. The study also found that people like free apps. Fifty-one percent said that they don’t mind advertising if they [...]
1,094 views | Comments OffTags: apps, army, games, HHS, HRSA, innovation, location services, mobile products, mobile use, SAMHSA, social media, strategy -
Trends on Tuesday: Mobile Year in Review
Checking in at the end of the year with Mobile Future and their fast paced mobile year in review. [youtube width="400" height="300"]aKAIzU90zA8[/youtube] A Few Highlights 8 trillion texts sent this year 103 million wireless tweets posted each day 1 billion Foursquare check-ins over the year 26 photos posted on Instagram every second Here to Help [...]
1,041 views | Comments Off -
Trends on Tuesday: Growth of Mobile Traffic
In 2008, 1% of the traffic to Facebook came from mobile devices. Today–three short years later–one in three visitors are coming from a mobile device. Twitter has doubled their mix from mobile in two years. What About .gov? Take a look at your web traffic and see how much is coming from mobile devices. Check [...]
1,530 views | 1 comment -
Trends on Tuesday: Mobile Users Engaged and On the Go
New data from comScore shows that not only are people checking their social networks (like Facebook, Twitter and LinkedIn) from their phones, but they are actively engaging. In addition to reading posts, people are using their phones to add their own updates, post links and follow links to other content. Mobile Social Networking Activities 3 [...]
1,037 views | Comments OffTags: apps, companies, Facebook, LinkedIn, mobile use, smartphones, social media, Twitter, user experience, UX