Barcode Scan Share Age Group Q4 2011 Q2 2012 Under 18 11% 8% 18-24 22 16 25-34 28 26 35-44 22 24 45-54 10 16 55 + 7 11 Source: Scanbuy/Marketing Charts, August 2012 With the continued growth of mobile, QR codes and other mobile phone scannable barcode formats are exploding in popularity. From the [...]

According to Internet marketing research company comScore, 20.1 million mobile phone owners in the U.S. used their device to scan a QR code in October. More from comScore. QR codes are two-dimensional codes that are scanned with a smartphone, connecting individuals to additional online content or information.  More on QR codes in the Mobile Gov [...]