Social Media Roundup - 30 minute social media: 7 Tips to managing time on social media

Social Media Roundup 30 Minute social media: 7 Tips for managing time on social media

Social Media Roundup AgendaLet’s say you only have 30 minutes a day to dedicate to social media. Canyou still maintain an effective presence? Can you jam everything you need todo into 30 minutes? This Social Media Roundup focuses on seven tips youand your social media team can use to maintain an effective social mediaprogram with only 30 minutes a day. Introduction #1: Prioritize #2: Set a time for social media #3: Plan ahead #4: Schedule your posts and Tweets #5: Eliminate distractions #6: Collect best responses #7: Use alerts

Social Media RoundupIntroduction Not all organizations have a social media team. In many cases, social media is not even an individual’s primary responsibility. For many people, social media is an additional task. So how can you manage a social media program without a team? How can you maintain an effective social media presence if you only have 30 minutes a day to dedicate to social media? Maintaining a social media program in just 30 minutes a day is not easy, but if you manage your time right and follow these seven tips, it is possible.

Social Media Roundup#1: Prioritize  There are hundreds of social media platforms out there. Not all of them are right for your organization.  Before creating a social media presence, it’s important to consider which platforms work best for your organization. Once you’ve identified the most effective platforms, stick with them until you have more time to dedicate to new platforms.  If you only have 30 minutes a day for social media, maintaining more that two platforms is a stretch. Make sure you choose wisely, and understand which platform helps your organization achieve its goals. If Facebook is the most effective social media platform for your organization, the majority of your 30 minutes should be spent on Facebook.

Social Media Roundup#2: Set a time for social media When social media management is an additional task, it’s easy for it to get pushed lower on your list of priorities. The pressures of your day-to-day tasks can get in the way of your social media management if you’re not careful. Instead of simply “making time” for social media when the day allows, set up a specific time each day that you dedicate exclusively to social media. Maybe you can carve out 30 minutes after lunch, or 30 minutes at the end of the day. The important part is scheduling the time and sticking to it. If you try to jam social media management into a different time slot every day, it’s much easier to forget.

Social Media Roundup#3: Plan ahead An effective social media program is always accompanied by a comprehensive social media strategy. A detailed social media strategy can help take the pressure off of you during those 30 minutes you dedicate to social media each day. If you’ve taken the time to identify your organization’s communication priorities and you’ve drafted posts and Tweets in advance, you can spend the majority of your 30 minutes each day engaging with your social media audience. Time spent Templates for both weekly and single event social media strategies are available on the Army’s Slideshare site: engaging is better than time spent http://www.slideshare.net/usarmysocialmedia. You can also scrambling to find something to post. learn more about social media planning by checking out this Social Media Roundup: http://tinyurl.com/8pr2man.

Social Media Roundup#4: Schedule your posts and Tweets  With limited time to dedicate to aFor more about social media program, social mediaFacebook’sscheduling scheduling tools can be valuableoptions, checkout this Social assets.Media Roundup:http://tinyurl.com/  There several tools designed to8kf9u5z. help users schedule posts. Facebook features a function allowing users to schedule posts up to 6 months in advance.  Social media dashboards like Hootsuite and TweetDeck are designed to help social media administrators schedule content making it easier to maintain a social media presence with limited TweetDeck is one of many social media dashboards that help social media managers track multiple social media accounts while time. also providing scheduling options.

Social Media Roundup#5: Eliminate distractions Certain social media platforms are designed to suck you in and keep you there for as long as possible. If you have only 30 minutes a day to dedicate to social media, be careful not to fall into these social media traps. If you manage an organization’s Facebook Page, it is likely connected to your personal profile. Don’t spend time on your profile during these 30 minutes, go to straight to the Page and focus. Also, if you’ve dedicated 30 minutes of time to social media, only do social media-related tasks during those 30 minutes. Turn off your email if you have to, close all the other non- social media related work on your desktop if necessary. Focus all your attention on the task at hand.

Social Media Roundup#6: Collect best responses  Ideally, you would have more than 30 minutes to dedicate to social media each day. Social media requires planning, posting, searching and most importantly, engaging.  It’s not uncommon to spend the majority of your 30 minutes each day engaging with your audience and answering their questions.  Typically, the questions asked by your audience on Twitter and Facebook will be similar in nature, and over time, you’ll answer the same question dozens of times.  To save time, maintain a spreadsheet or aThe Frequently asked questions tab above can be word document with answers to frequentlyfound on the Army’s Facebook Page(http://tinyurl.com/9gkoeg6). It is not necessary to asked questions. This way, you’ll spend a fewcreate a similar tab for your Facebook Page. It is just seconds cutting and pasting answers ratheras effective to maintain a word document with pre-crafted responses than you can cut and paste when than several minutes trying to recreate theyou need them. wheel.

Social Media Roundup#7: Use alerts Collecting content is an important part of your social media planning. Since the majority of your 30 minutes will be spent posting content from your strategy and engaging with your audience, you won’t have a lot of time to search for content. Setting up email alerts can help you collect content while you’re working on your other job-related tasks. Search engines like Google and Yahoo provide users with the option to set up an email alert so that whenever a news story with a specific term is identified, the link is sent directly to your email inbox. Alert terms could include:  Unit name  Leader names  Unit nickname  Unit slogan  Operation name http://alerts.yahoo.com/home.php  Name of initiative http://www.google.com/alerts

Social Media Roundup Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionEmail:Ocpa.osmd@us.army.milTo review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: http://www.slideshare.net/usarmysocialmedia.All Social Media Roundups are authorized to bedistributed to a broader audience.10/10/2012OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON

Social Media Roundup - 30 minute social media: 7 Tips to managing time on social media

by U.S. Army on Oct 10, 2012

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