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Trends on Tuesday: Cell Phone Internet Usage and Responsive Design
Pew data collected in April shows a majority of adult cell phone users, 55%, go online using their phones. More than half of adult internet users, 53%, used their cell phone Internet to surf to different sites, an increase of 28% from three years ago, while 44% used their phones to check and send emails, up [...]
1,395 views | 1 commentTags: data, demographics, devices, digital divide, e-readers, mobile products, mobile use, Pew, tablets -
Trends on Tuesday: Tablet and E-Readers
Americans using either an e-reader or a tablet rose from 18% in December of 2011 to 29% in January of 2012 according to PEW Research Center. The demographics include some interesting trends. 47% of all tablet users are between 30-49 compared to the 26% between 18-29 and 21% between 50-64. E-readers age trends are similar: [...]
1,500 views | 1 commentTags: data, demographics, devices, digital divide, e-readers, mobile products, mobile use, Pew, tablets -
Trends on Tuesday: Demographics and Mobile Features
Key to your mobile strategy is understanding how audiences use cell phones. There is still some misunderstanding about mobile adoption by African-Americans and Hispanics. Pew Internet reports that both African Americans and English-speaking Latinos are more likely to own any sort of mobile phone than whites. Additionally, compared with white cell phone owners, minorities us a [...]
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Trends on Tuesdays: Teens
Hot of the press data on teens and communicating from Pew Internet and American Life Project. How do teens communicate? 63% use text to communicate with others every day 39% make and receive voice calls on their mobile phones every day 35% socialize with others in person outside of school on a daily basis 29% [...]
1,283 views | 1 commentMar 20th, 2012 | Filed under Research -
Trends on Tuesday: Smartphone Adoption
According to Pew, almost 50% of American adults now own a smartphone, an 11% increase over last year. Audience Differences The devil is always in the details. Agencies need to take a careful look at their audience(s) before deploying mobile products. If your audience is low-income seniors, 89% of whom do not own these new [...]
1,437 views | 4 comments -
Trends on Tuesdays: Smartphones, Age & Income
According to Mashable and a new study by Nielsen: Smartphone penetration among young people in the lowest income bracket is higher than it is among older people in the wealthiest bracket. Among 18- to 24-year-olds, more than half of respondents who make less than $15,000 each year said they own a smartphone….Making less than $15,000 [...]
1,385 views | 2 comments -
Trends on Tuesday: Who’s Got a Tablet?
New mobile form factor, tablets, surged over the holidays. According to Pew Internet and American Life project, The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from [...]
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Making Mobile Gov Wikthon #1 Recap
What do you think would happen when you ask mobile gov innovators to pile into a coffeeshop with their laptops (and tablets) to share their smarts for the good of helping other agencies make gov available to citizens any time and any where? Well, we did just that. In late October, a handful of govies [...]
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