Children
If you advertise directly to children or market kid-related products to their parents, it’s important to comply with truth-in-advertising standards. (Questions about kids’ privacy? Check out the FTC's resources about COPPA, the Children’s Online Privacy Protection Act.)
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Advertising FAQ's: A Guide for Small Business [PDF]
Focusing on federal truth-in-advertising standards, this A-to-Z primer is an essential resource for businesses of any size.
Cereal Violations?
If you make health claims about your product – especially when it comes to children’s health – take a note from the FTC’s settlement with Kellogg by learning how to substantiate your representations.