Jan
31
We got feedback from usability experts and they have additional information they would like to share. Take a look at their new post. A common practice in usability testing is to ask people to describe what they are doing as they complete a task. The “Think-Aloud” protocol, or method, asks test participants to verbally express their thoughts, feelings, and reactions …
Jan
07
The essence of social media is engaging with our customers wherever they choose to be. That “place” could be Facebook, Twitter, Tumblr, YouTube, anywhere in the social media realm. However, just because we’re going where our customers are doesn’t mean they’re at our mercy—there’s a lot of competition for their attention, especially in social media. So how …
Nov
13
Round out your professional reading (and video watching) list with these suggestions, contributed by members of the Federal Social Media Community of Practice. Today, we have 22 headlines to share. Enjoy! Social Media Today: 16 Experts on the Future of Digital Customer Service - Digital customer service is on the rise. More and more companies are …
Oct
23
The weather is cooling down, but challenges and prizes continue to sizzle in federal government. We’ve been looking at Fiscal Year 2012 metrics, and there were at least 88 new challenges launched over the course of the year. About a dozen new agencies launched challenges, and @ChallengeGov’s Twitter following increased 90%. Federal agencies are driving innovation …
Sep
14
A compilation of digital media research and trends from the week of September 10, 2012. Photos and Videos as Social Currency Online (09/13/2012) A survey by the Pew Research Center’s Internet & American Life Project finds women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women. …
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