Lose It! is a mobile application and website that has helped millions of users lose more than 7 million pounds since it was created in 2008. Lose It! combines a medically sound approach to weight loss, mobile technology, social networking, and game dynamics to create a truly engaging way for people to become more healthy.

Lose It! helps users make healthy choices by setting a clear calorie budget, by permitting users to track their fitness and activity level, and by providing them insight into their nutrition (including a great 'MyPlate' report on Loseit.com as well a set of badges that reward users for their adherence to MyPlate fruit and vegetable guidelines). In addition, Lose It! integrates with wireless devices such as the Fitbit tracker and Withings wireless scale, making it easy to track your activity and weight change without entering any data in Lose It!. Sharing is easy- you can have reports emailed daily or weekly, share your progress on Facebook or Twitter, or download your data as a comma separated file.

Lose It! is simple and fun to use, but includes great features:
- Simple, attractive, streamlined interface
- Comprehensive database of foods and activities
- Quickly add new foods or exercises to the database
- Setup recipes for more complicated foods
- Quickly add to your log with previous meals, my foods, and other shortcuts
- Track nutrients such as protein, fat, carbohydrates, and more
- Works with or without a network connection
- No advertisements

In addition, set up a free Loseit.com account to gain access to features and capabilities that no other weight loss application has:
- Log your food and exercise on Loseit.com
- Automatically keep a back-up of your data
- Add friends for extra support and motivation
- Earn badges to recognize your success
- Share custom foods, exercises, and recipes with friends
- See more detailed online reports
- Export your data to excel
- Setup daily or weekly email reports
- Share your progress on Facebook or Twitter
- Keep your data private or share with friends- you are in control
- Connect your Withings scale to automatically log your weight in Lose It!
- Connect your Fitbit tracker to automatically update activity in Lose It!

With more than a million active users every month, Lose It! has already helped many people and we're working hard to reach more people and give them the best weight loss experience in the world, bar none.

Lose It! is available on:

• iPhone, iPod Touch, iPad (download it from the iTunes App Store). http://itunes.apple.com/us/app/lose-it!/id297368629?mt=8

• Android 2.0 devices (download it from the Android App Market) https://market.android.com/details?id=com.fitnow.loseit&hl=en

• Kindle Fire (download it from the Amazon AppStore) http://www.amazon.com/FitNow-Inc-Lose-It/dp/B0061S5NNO

• The web version of Lose It! is available at http://www.loseit.com