Jan
22
Another great roundup of social media articles for the week of January 14, 2013. SMI: Eight ways to encourage content engagement In a bid to better understand what makes consumers like and engage with content, MIT Sloan’s Management Review studied 98 global brands and more than 1,000 wall posts and has identified eight key actions to …
Jan
07
The essence of social media is engaging with our customers wherever they choose to be. That “place” could be Facebook, Twitter, Tumblr, YouTube, anywhere in the social media realm. However, just because we’re going where our customers are doesn’t mean they’re at our mercy—there’s a lot of competition for their attention, especially in social media. So how …
Dec
03
Scan these highlights to get a sense of what the #SocialGov pros are reading: NYTimes.com: Dark Warnings About Future of Internet Access - A commercial and ideological clash is set for next week, when representatives of more than 190 governments, along with telecommunications companies and Internet groups, gather in Dubai for a once-in-a-generation meeting. The subject: …
Nov
19
Joplin Missouri’s Facebook page proved the value of social media as a central information hub after the tornado hit in 2011. Joplin Tornado Info shared vital information, answered questions, mobilized volunteers, coordinated logistics and “connected the dots” between needs and resources. Hurricane Sandy has further established the importance of social media for disaster relief and recovery. Facebook pages such …
Nov
13
Round out your professional reading (and video watching) list with these suggestions, contributed by members of the Federal Social Media Community of Practice. Today, we have 22 headlines to share. Enjoy! Social Media Today: 16 Experts on the Future of Digital Customer Service - Digital customer service is on the rise. More and more companies are …
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