![President and CEO of General Electric ASEAN, Stuart Dean, second from left, signs documents during the signing ceremony between Sea Lion Co. Ltd., General Electric Healthcare and Bahosi and Pun Hlaing Hospitals in Rangoon, Burma, July. 14, 2012. Witness at the signing are from left., U.S. Ambassador to Burma Derek Mitchell, Stuart Dean, U.S. Under Secretary of Commerce for International Trade, Francisco Sanchez, Managing Director of SEA Lion, Win Zaw Aung, and U.S. Under Secretary of State for Economic Growth, Energy and the Environment, Robert Hormats. [AP Photo]](https://webarchive.library.unt.edu/web/20130220082712im_/http://blogs.state.gov/images/Dipnote/behind_the_scenes/2012_0730_asean_business_signing_m.jpg)
About the Author: Robert D. Hormats serves as Under Secretary of State for Economic Growth, Energy, and the Environment.
On the Fourth of July, I wrote an entry celebrating the “American Brand.” I feel even more strongly about the importance and value of the “American Brand” after a recent trip to South East Asia and the Middle East.
I traveled throughout Vietnam, Cambodia, and Burma with businessmen and women from over 50 of America’s best companies seeking opportunities to increase trade and investment in the region. The delegations — which were organized by the U.S. Chamber of Commerce and the U.S.-ASEAN Business Council — met with Secretary Clinton and senior foreign business leaders and government officials, including several heads of state.
Our delegations were enthusiastically greeted in every country we visited. Business and government leaders there recognized… more »
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