Jan
07
The essence of social media is engaging with our customers wherever they choose to be. That “place” could be Facebook, Twitter, Tumblr, YouTube, anywhere in the social media realm. However, just because we’re going where our customers are doesn’t mean they’re at our mercy—there’s a lot of competition for their attention, especially in social media. So how …
Oct
26
Do you dread writing? Do you look with horror on the prospect of writing content for websites, blogs, newsletters, articles, press releases, or email? Is your trash can a graveyard of dead drafts? Join me this Halloween to learn the magic that will dispel these writing fears! If your audience is the public—citizens or customers …
Oct
15
By guest blogger, Dr. Annetta L. Cheek, Board Chair for the Center for Plain Language. October 13 was International Plain Language Day, the anniversary of the President’s signing the Plain Writing Act in 2010. So now is a good time to start writing in a plainer, more direct style. Think about your readers—what do they really …
Oct
11
Government websites often serve two or more distinct audiences. They have to offer technical content for specialists and easier-to-understand content for the general public. Our experience shows that specialists may crave data in raw form, but the public often needs interpretation to understand what they’re seeing. Usability testing is a powerful tool to make sure …
Jul
31
The results are in–many of us need to brush up on our plain language. The Center for Plain Language recently evaluated 12 federal agencies and their ability to write in plain language as required by the 2010 Plain Writing Act. The good news is most agencies know the basics. The bad news is agencies need …
Loading tweets...
What Readers Are Saying: