Feb
13
Social media in government has moved far beyond “fad” to exist fully ingrained in mission-centric operations. Science. Technology. Defense. Healthcare. Research. An inter-planetary robot sending tweets from Mars. For many, 2012 was the year government participation in social media became standard. #SocialGov 2013 isn’t just about “media” anymore — delve into the wider net of …
Nov
08
Developing a meaningful analytics strategy can be tricky business. It’s easy to get lost in the tactical world of website efficiency and usability and become enchanted (or disenchanted) with the multitude of metrics spit out by our analytics packages. Never fear. There is a way out of the mire. Take a giant step back and …
Oct
10
Digital metrics are critical for measuring, analyzing, and reporting on the effectiveness of all your digital channels, but do the metrics you currently analyze really best illustrate the impact of your Web, mobile and social media on the mission? If the USDA’s case study is an indicator of how to take monitoring and reporting to …
Oct
05
Support for agencies’ implementation of upcoming Digital Government Strategy milestones continues with the rollout of the Digital Analytics Program to help agencies measure performance and customer satisfaction to improve service delivery. This new program helps agencies by providing digital metrics guidance and practices, training and tools and implementation support. The Digital Government Strategy Milestone 8.2 …
Aug
23
The Digital Government Strategy shifts into high gear this week as it hits several important milestones, including the posting of guidance on performance and customer satisfaction metrics on Howto.gov. The strategy calls for agencies to “implement performance and customer satisfaction measuring tools on all .gov websites.” Doing so will give us an unprecedented way to measure how we’re doing …
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