Feb
08
A common practice in usability testing is to ask individual test participants to describe what they are doing as they complete the tasks in a test scenario. The “Think-Aloud” protocol, or method, asks test participants to maintain a running commentary about what they are doing and why. By analyzing verbal feedback from test participants, usability professionals gain valuable information …
Jan
07
The essence of social media is engaging with our customers wherever they choose to be. That “place” could be Facebook, Twitter, Tumblr, YouTube, anywhere in the social media realm. However, just because we’re going where our customers are doesn’t mean they’re at our mercy—there’s a lot of competition for their attention, especially in social media. So how …
Nov
07
Audience feedback was the driving force for improvements and changes to the USA.gov blog. Through comments in our customer satisfaction survey, we learned that some of our visitors had a hard time differentiating between the main USA.gov website and the USA.gov blog, and they didn’t know how to navigate between them. When originally launching the …
Aug
31
Collaboration Across Boundaries (08/2012) A report from the IBM Center for the Business of Government provides valuable insights into how federal senior executives view collaboration. Nearly all of the 300 surveyed reported using collaboration as a management strategy for communication within: Their agency, Their department, and with Key external partners and stakeholders. Social Media Workflow, …
Feb
29
No information is more critical to your work than the numbers that reveal what’s happening, how you’re performing, and opportunities to do better. GovTech provides ten tips for getting the most from your data visualizations. The tips include: Use layers to tell a story Involve users in the design Be aware of multiple platforms Use style to tell …
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