Using Traditional vs. Social Media

"Media" refers to the way or ways that you get the message out about adoption from foster care. There are several media strategies using both traditional and social media outlets that can help your organization or community partnerships spread the word about events, reach prospective adoptive parents, and build relationships.

Traditional media and social media have different strengths and uses. Rather than choosing to focus energy and resources on either traditional or social media, successful organizations and campaigns use both formats to connect with stakeholders and further their message.

Reach out to traditional media when your goal is to ...	Engage social media channels when your goal is to ...
Get the word out	Engage in dialogue, get feedback
Publicize an event to a large, general audience	Reach a more targeted, specific group
Tell your story in more detail	Send out brief alerts that prompt stakeholders to take immediate action