Graph shows rapid increase in the use of mobile search over the last 12 months.
Reblogged from the Mobile Gov Blog.
Last week Rimm-Kaufman Group published its new Digital Marketing Report (free download with your email address), which covers the fourth quarter of 2012. They found a staggering increase in the use of mobile search. Specific findings include:
- Nearly 20% of organic search and direct visits were mobile in Q4.
- iPad delivered 7.3% of visits, followed by the iPhone at 6.7% and Android devices at 5.2%.
- In congruence with our Trends on Tuesday about end of year app downloading, mobile traffic showed two clear peaks during the 2012 holiday season: the first around Black Friday and another just following Christmas (see graph).
- While iPad competitors ended Q4 with nearly 16% of tablet traffic, for the full quarter, that figure stood at 13%. Still, that is nearly double their 7% share for the full Q4 2011.
These results should have federal agencies thinking about how their data and content appear on mobile search sites.
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5 comments
james says:
February 15, 2013 at 1:37 am (UTC -5 )
Can’t believe that Apple products are still at the top on 2013 also. waht’s happening to android
produse cosmetice says:
February 9, 2013 at 8:25 pm (UTC -5 )
Indeed tablets and mobile phones take a great part of the traffic nowadays. You just have to take a look on the reports generated by tools like Google Webmasters to see that this is an aspect that can not be ignored anymore. Each of us has a smartphone to surf on the web.
Fachim says:
February 6, 2013 at 10:49 pm (UTC -5 )
It is really interesting, where end user day by day migrating their online activity from PD/desktop to tablet or smartphone. I believe mobile technology will dominate the online computing media. Simplicity and mobility are the main reason of their move.
Thanks for sharing.
App development company says:
January 28, 2013 at 8:02 am (UTC -5 )
It is quite apparent that things are changing in the look for atmosphere and the speed of progress is quickening. From the customer’s viewpoint the development in the use of Mobiles and laptops, in particular, is modifying the way queries are done every day.
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January 25, 2013 at 1:44 pm (UTC -5 )
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