Tobacco Ideas: Retailer Communication Channels & Messages
Thank you for participating, this discussion has closed. If you have questions for the FDA Center For Tobacco Products, please email AskCTP@fda.hhs.gov.
Help us identify the best approaches to reach retailers with information about Federal tobacco product regulations. Specifically, we would like your ideas on messages (view sample concepts below) and channels – digital, mobile, and traditional. This forum will be open from May 27 to June 9, 2010. Following that we’ll post future forums to get your ideas around FDA tobacco communication efforts.
Early retail education messages include:
Hometown Heros: http://go.usa.gov/3jr
Break the Chain: http://go.usa.gov/3jY
Please note that FDA will only post on-topic ideas and comments about message and channel ideas and those that conform to our comment policy. Additionally, the UserVoice service FDA employs to provide this forum is not a government entity. To review our Comment Policy and our Notice of Third-Party Website Use, please visit http://go.usa.gov/3jT.
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Direct Mail to Retailers
FDA should mail retailers information on the new regulations.
32 votes -
New Stickers for the counter
instead of unless you were born before this date in 1992 or whatever...
I go to jail if i sell you cigarettes and your born before this date in 1992
24 votes -
Fund State enforcement who know their retailer's addresses/fund them getting out FDA messages
Create State Funding Accounts so State enforcement agencies who know their licensed retailers can get out your messages.
18 votes -
Through wholesalers & industry magazines
It would be easier to work with the wholesale industry as there are less of them to contact. Placing articles and ads in retail industry magazines like the convenience store type of mags as well as direct mailers.
6 votes -
Begin a campaign of getting all retailers to sign up on-line in order to get up-to-the minute info.
I suggest that the FDA use industry communication to present a campaign that would encourage retailers to sign up for on-line information and notices as rules evolve.
6 votes -
1 vote
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use the channel based media / press and various associations as well as social media.
Use NACS and other associations to broadcast messages.
Use media such as CSP / CSNews / CSD and other trade magazines to broadcast messages.
Use social media to broadcast
8 votes -
Break the Chain Message Concepts: http://go.usa.gov/3jY
FDA should consider these retailer education message ideas around Break the Chain.
11 votes -
1 vote
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Audio Podcasts
Create a podcast/audo file series educating retailers about the new rules.
1 vote -
Twitter
Send tweets to keep retailers updated about new rules, regulations, and resources.
1 vote -
Hometown Hero Message Concepts: http://go.usa.gov/3jr
FDA should employ these retailer education message ideas around How to Be a Hometown Hero.
1 vote -
Text Message Campaign -- with a contest!
FDA should develop a text-message based educational program with a contest and prizes.
1 vote
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