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Trends on Tuesday: Text Messaging Still Viable Communication Tool
comScore released its latest mobile content usage data showing that just over 75% of mobile subscribers text on their mobile devices. In the three month period ending in November, text messaging increased by .3% MobileMarketingWatch notes that apart from actually talking on their phones, mobile subscribers did nothing more frequently with their phones than using them [...]
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Trends on Tuesday: The Rise of “Connected Viewers”
According to a recent survey from PEW Research Center, an increasing amount of television watchers are remaining connected on mobile devices while they are watching television (during commercial breaks, visit websites mentioned on TV, testing validity of statement made on TV, etc.). According to the report a little more than half (52%) of all adult [...]
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